September 9, 2013
Alvarez College of Business
A technologically sophisticated presentation of performance data can have an impact on how positively that information is evaluated, particularly by novices in the audience. This is according to research recently published in Psychology of Popular Media Culture by Jill Sundie, assistant professor of marketing. A technologically sophisticated presentation of performance data can have an impact on how positively that information is evaluated, particularly by novices in the audience. This is according to research recently published in Psychology of Popular Media Culture by Jill Sundie , assistant professor of marketing.