Department of Marketing

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The Marketing Department is fervently committed to creating and disseminating knowledge through innovative research in marketing strategy and consumer behavior to deliver value to businesses and consumers. We are passionate about sharing our knowledge and offering our students an unparalleled marketing education within a supportive environment that encourages experiential learning.

Comprised of world-renowned researchers and award-winning teachers, our faculty possess deep knowledge and interdisciplinary focus to provide unique opportunities for students in all of our programs: undergraduate, MBA, EMBA and doctoral programs.

Graduates hold exciting and prominent business positions all over Texas, the United States and the world. Coursework includes consumer behavior, international marketing, marketing research, social media marketing, new product development, sport management, sports marketing, sport tourism and events and destination marketing.

Explore how a UT San Antonio degree in marketing can expand your future.

Department Office
Main Campus, Business Building (BB), 4.01.06
Monday thru Friday | 8 a.m. to 5 p.m.
210-458-6330

Contact

Deepa Chandrasekaran, PhD

Marketing

deepa.chandrasekaran@utsa.edu

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976

Majors

59%

Female

41%

First Gen

Marketing Faculty

David Blank

Assistant Professor of Practice, Marketing

Wendy Boaglio Gratereaux, MBA

Professor of Practice, Marketing

Daryl Brickerson

Senior Lecturer, Marketing

Thomas F. Cannon, JD

Professor of Practice, Distinguished Teaching Professor, Marketing

Deepa Chandrasekaran, PhD

Anheuser-Busch Endowed Professor, Department Chair in Marketing, Professor, Marketing

Daniel J. Davied, PhD

Professor of Practice, Marketing

Matthew Flores

Assistant Professor of Practice, Marketing

Richard Gretz, PhD

Associate Professor, PhD Advisor, Marketing

Stephen He, PhD

Assistant Professor, Marketing

Ricard Jensen, PhD

Assistant Professor of Practice, Marketing

Mark Johlke

Professor of Practice, Marketing

Jihye Jung, PhD

Associate Professor, Marketing

Larisa Kovalenko, PhD

Assistant Professor, Marketing

Ashwin Malshe, PhD

Director of Executive Education and Associate Professor, Marketing

Eunho Park

Assistant Professor, Marketing

Henry Shu

Assistant Professor of Practice, Marketing

Gigi Taylor, PhD

Lecturer, Marketing

Richard L. Utecht, PhD

Associate Professor, Undergraduate Advisor of Record, Marketing

Dian Wang, PhD

Associate Professor, Marketing

Yinlong (Allen) Zhang, PhD

Tom C. Frost Endowed Professor in International Business and Professor, Marketing

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Latest Marketing News

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January 20, 2026

Alvarez Researcher Studies Market Reactions During Conflicts

Published by Alvarez College of Business

Companies plan and prepare for numerous contingencies such as natural disasters, economic downturns or even cyberattacks. But responding to a declaration of war is not often on that list.

November 18, 2025

The Business of Leading a Marching Band

Published by Alvarez College of Business

On game days at the Alamodome, the Spirit of San Antonio (SOSA) Marching Band sets the tone for the Roadrunner experience. At the center of it all are the drum majors, calling the band to attention, setting tempos and keeping more than 300 student musicians in sync. 

May 2, 2025

Marketing Graduate Stacy Carrizales Turns Passion into Purpose

Stacy Carrizales’ heart has always belonged to San Antonio. Attending UTSA allowed her to maintain her hometown roots, but more importantly allowed her to blossom into something more powerful.