June 13, 2016
Alvarez College of Business
Research by Suman Basuroy, Graham Weston Endowed Professor and chair of the UTSA Department of Marketing, and Richard Gretz, UTSA associate professor of marketing, is delving into what makes or breaks a video game. A series of top-tier papers and presentations, including one at the Big Data, Big Movies conference in Berlin, Germany this fall, show that the video game industry has developed several innovative tactics to snag and keep customers.