Deepa Chandrasekaran

Deepa Chandrasekaran, PhD

Anheuser-Busch Endowed Professor, Department Chair in Marketing, Professor, Marketing

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Bio

Deepa Chandrasekaran is professor and chair of the Department of Marketing at the University of Texas at San Antonio. She joined the UT San Antonio faculty in 2014. Chandrasekaran serves as an associate editor for the Journal of the Academy of Marketing Science and the Journal of Product Innovation Management, and as a member of the Journal of International Marketing Editorial Board.

Her areas of expertise include new product development and diffusion, innovation management and international marketing strategy. Chandrasekaran’s scholarly contributions include co-authoring book chapters and publishing numerous peer-reviewed articles in leading academic journals such as the Journal of Marketing, Marketing Science, Journal of Product Innovation Management, Journal of Consumer Psychology and the International Journal of Research in Marketing.

Her excellence in teaching, research and service has been recognized through numerous awards, including the American Marketing Association Global Marketing SIG Excellence in Global Marketing Research Award, the Best Paper Award at the Product Development and Management Association Research Forum, the Carlos Alvarez College of Business Dean’s Distinguished Research Award, the Dean’s Faculty Teaching Excellence Award, the Patrick J. Clynes Excellence in Service Endowed Faculty Award and the Outstanding Graduate Mentor Award at UT San Antonio.

Research Interests

  • Innovation
  • Digital platforms
  • New product adoption and diffusion
  • New product development
  • Marketing strategy
  • Crowdsourcing
  • Emerging markets

Degrees

  • PhD University of Southern California
  • MBA Indian Institute of Management Bangalore
  • MA Stella Maris College
  • BA Stella Maris College

Publications

  • “Leapfrogging, Cannibalization, and Survival During Disruptive Technological Change: The Critical Role of Rate of Disengagement,” with Gerard J. Tellis and Gareth M. James, Journal of Marketing, Vol. 86, No. 1, 2022, 149-166.
  • “How Can Platforms Decrease Their Dependence on Traditional Indirect Network Effects? Innovating Using Platform Envelopment," with BJ Allen and Rick Gretz, Journal of Product Innovation Management, Vol. 38, No. 5, 2021, 497-522.
  • “The Association Between the Attitude of Food-Waste-Aversion and BMI: An Exploration in India and the US,” with Rajagopal Raghunathan, Journal of Consumer Psychology, Vol. 31, No. 1, 2021, 81-90.
  • “How Parental Love Received in Childhood Affects Consumers’ Future Financial Discipline,” with Rajagopal Raghunathan and Zhiyong Yang, Journal of the Association for Consumer Research, Vol. 5, No. 3, 2020, 248-258.
  • “Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd,” with B.J. Allen and Suman Basuroy, Journal of Marketing, Vol. 82, No. 2, 2018, 106-123.
  • “Effects of Offline Ad Content on Online Brand Search: Insights from Super Bowl Advertising,” with R. Srinivasan and D. Sihi, Journal of the Academy of Marketing Science, Vol. 46, No. 3, 2018, 403-430.
  • "Open Innovation, Product Portfolio Innovativeness and Firm Performance: The Dual Role of New Product Development Capabilities," with G. Rubera and A. Ordanini, Journal of the Academy of Marketing Science, Vol. 44, Issue 2, March 2016, pp. 166-184.
  • "Pricing and International Takeoff of New Products," with J. Arts, G. J. Tellis and R. Frambach, International Journal of Research in Marketing, Vol. 30, No. 3, 2013, pp. 249-264.
  • "Getting a Grip on the Saddle: Cycles or Chasms?" with G. J. Tellis, Journal of Marketing, Vol. 75, No. 4, 2011, pp. 21-34.
  • "Extent and Impact of Response Biases in Cross-National Survey Research," with G. J. Tellis, International Journal of Research in Marketing, Vol. 27, No. 4, 2010, pp. 329-341.
  • "Global Takeoff of New Products: Culture, Wealth or Vanishing Differences," with G. J. Tellis, Marketing Science, Vol. 27, No. 5, 2008, pp. 844-860.
  • "A Critical Review of Marketing Research on Diffusion of New Products," with G. J. Tellis, Review of Marketing Research, Vol. 3, 2007, pp. 39-80.