Ricard Jensen, Ph.D.

Assistant Professor of Practice, Marketing

Richard Jensen


Ricard Jensen joined UTSA in 2017 as a senior lecturer in the Department of Marketing. His expertise is in sport management, sport marketing and event management.

Jensen has published 28 articles in peer-reviewed academic journals as well as 15 book chapters. He has made 50 presentations at academic conferences.

Jensen’s academic interests focus on sport fandom, sport media, sport events and event management.


  • Sport Management
  • Event Management
  • Mega-event Management
  • Principles of Marketing
  • International Marketing
  • Consumer Behavior

Research Interests

  • Consumer Decision Process
  • Word of Mouth Marketing


  • Ph.D. Texas A&M University
  • M. Ed. Texas A&M University
  • B.A. Brigham Young University