Stephen He, Ph.D.
Assistant Professor, Marketing
Contact
- BB 04.04.30
- 210-458-6330
- stephen.he@utsa.edu
Bio
Dr. Stephen He received his Ph.D. in marketing from the Scheller College of Business, Georgia Institute of Technology. As a marketing professor and researcher, He is interested in how consumers process information and make decisions in digital marketplaces. His research examines the dynamics among word of mouth, new technology, new ways of communication and the consumer decision journey. His works have been published in the Journal of Marketing Research, the Journal of Consumer Research, the MIS Quarterly, the Journal of Consumer Psychology, and featured on Science Daily.
He’s research allows marketers to better promote their brands, products and services and improves the quality of consumer decisions. His work has been sponsored by the Marketing Science Institute, the Sloan Foundation funded Research Program on the Economics of Knowledge Contribution and Distribution and the Society for Consumer Psychology.
Research Interests
- Consumer decision process
- Psychology of technology
- Word of Mouth marketing
Degrees
- Ph.D. Georgia Institute of Technology
Publications
- “Peer Influence in the Workplace: Evidence from an Enterprise Digital Platform,” with H.Liu, W.Wen, and A.B. Whinston, MIS Quarterly, forthcoming.
- “Speaking for “Free”: Word of Mouth in Free- and Paid- Product Settings,” with S. Bond and W.Wen, Journal of Marketing Research, Vol. 56, Issue 2, 2019, pp. 276-290.
- “Why is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth,” with S. Bond, Journal of Consumer Research, Vol. 41, Issue 6, 2015, pp. 1509-27.
- “Word of Mouth and the Forecasting of Consumption Enjoyment,” with S.Bond, Journal of Consumer Psychology, Vol. 23, Issue 4, 2013, pp. 464-82.
