For more than two decades, the marketing–finance interface has shaped both research and practice, driving some of the most influential insights in strategic marketing.
The biennial Marketing Strategy Meets Wall Street conference is the flagship event in this field, bringing together the world’s leading researchers and their cutting-edge work.
Location: The University of Texas at San Antonio, Business Building
Dates: March 27-28, 2026
Hosts: Ashwin Malshe, Richard Gretz and Larisa Kovalenko
This premier gathering offers a unique opportunity for researchers, practitioners, and industry experts to explore how marketing strategy and finance intersect — and how these connections influence customers, employees, suppliers, and communities.
Call for Submissions
Formal submissions for the Marketing Strategy Meets Wall Street conference are due January 5, 2026. Submissions should be a deck of slides (maximum 10 slides, excluding the title slide) with Times Roman font, 12 pt minimum, addressing the following:
Submission Guidelines
- Motivation (1–2 slides)
Explain how your research connects to the marketing-finance interface. Include aspects of responsible behavior if relevant. Clearly state your research question(s) and the issue(s) you are investigating. - Relevant Hypotheses/Model (1–2 slides)
Present the theoretical foundation of your study and outline formal or informal hypotheses as applicable. - Data & Method (1–2 slides)
Briefly describe your data and research methods, or outline key assumptions/premises for conceptual/theoretical work. - Results (3–5 slides)
Present principal findings using text, tables, and figures. - Implications & Limitations (1 slide)
On the last slide, clearly state the study’s implications for research and practice as well as the limitations of your study.
Important Dates
- Conference Submissions Open: Wednesday, Oct. 8, 2025
- Submission Deadline: Monday, Jan. 5, 2026
- Notification of Decisions: Rolling, as submissions are reviewed
- Conference: March 27-28, 2026
Questions? For registration assistance or questions, please contact the conference organizers.
Registration Types and Pricing
Payment Methods
- ACH (Direct Bank Transfer): No fees
- Credit Card: Includes 2.5% processing fee
- Secure payment processing via UT San Antonio
- Confirmation email sent upon successful payment
Early Bird Registration - Now until January 31, 2026
Type
ACH Payment
Credit Card
Student
$200
$205
Faculty
$400
$410
All Others
$600
$615
Note: Credit card amount includes the 2.5% processing fee.
Regular Registration - February 1 - March 27, 2026
Type
ACH Payment
Credit Card
Student
$250
$256.25
Faculty
$500
$512.50
All Others
$700
$717.50
Note: Credit card amount includes the 2.5% processing fee.
What's Included
- Access to all conference sessions
- Conference materials and proceedings
- Coffee breaks and networking events
- Welcome reception
- Certificate of attendance
Questions? For registration assistance or questions, please contact the conference organizers.
Conference Location
Business Building
The University of Texas at San Antonio
One UTSA Circle, San Antonio, TX 78249
Hotel
The DoubleTree by Hilton San Antonio Northwest offers a special conference rate. While we encourage attendees to consider it for convenience, you are welcome to choose other accommodations.
Double Tree by Hilton San Antonio Northwest
6809 N Loop 1604 W, San Antonio, TX 78249
Conference Organizers
Director of Executive Education and Associate Professor
BB 4.06.20
