The Marketing Department is fervently committed to creating and disseminating knowledge through innovative research in marketing strategy and consumer behavior to deliver value to businesses and consumers. We are passionate about sharing our knowledge and offering our students an unparalleled marketing education within a supportive environment that encourages experiential learning.
Comprised of world-renowned researchers and award-winning teachers, our faculty possess deep knowledge and interdisciplinary focus to provide unique opportunities for students in all of our programs: undergraduate, MBA, EMBA and doctoral programs.
Graduates hold exciting and prominent business positions all over Texas, the United States and the world. Coursework includes consumer behavior, international marketing, marketing research, social media marketing, new product development, sport management, sports marketing, sport tourism and events and destination marketing.
Explore how a UTSA degree in marketing can expand your future.
Department Office
Main Campus, Business Building (BB), 4.01.06
Monday thru Friday | 8 a.m. to 5 p.m.
210-458-6330
Anheuser-Busch Endowed Professor, Department Chair in Marketing, Associate Professor
Marketing
Majors
Female
First Gen
January 7, 2024
Marketing Professor Explores Effects of Online Shopping on Brand LoyaltyPublished by Alvarez College of Business
With the digital era offering endless opportunities for people to shop online with just a tap of a button, marketing to shoppers is impacted by this shift as well.
January 7, 2024
Marketing Researcher Studies Technology DisruptionPublished by Alvarez College of Business
Technological change is inevitable. Whether that is electric versus gasoline cars, streaming versus cable service or laptops versus tablet computers.
December 4, 2023
Graduate Adrian Rodriguez Combines Passion for Sports with Marketing DegreePublished by Alvarez College of Business
Moving from Querétaro, Mexico to San Antonio at the age of 10, Adrian Rodriguez grew up with big dreams of becoming a professional soccer player.