The Marketing Department is fervently committed to creating and disseminating knowledge through innovative research in marketing strategy and consumer behavior to deliver value to businesses and consumers. We are passionate about sharing our knowledge and offering our students an unparalleled marketing education within a supportive environment that encourages experiential learning.

Comprised of world-renowned researchers and award-winning teachers, our faculty possess deep knowledge and interdisciplinary focus to provide unique opportunities for students in all of our programs: undergraduate, MBA, EMBA and doctoral programs.

Graduates hold exciting and prominent business positions all over Texas, the United States and the world. Coursework includes consumer behavior, international marketing, marketing research, social media marketing, new product development, sport management, sports marketing, sport tourism and events and destination marketing.

Explore how a UTSA degree in marketing can expand your future.

Department Office
Main Campus, Business Building (BB), 4.01.06
Monday thru Friday | 8 a.m. to 5 p.m.
210-458-6330

Deepa Chandrasekaran

Contact

Deepa Chandrasekaran, Ph.D.

Anheuser-Busch Endowed Professor, Department Chair in Marketing, Professor

Marketing

deepa.chandrasekaran@utsa.edu

976

Majors

59%

Female

41%

First Gen

Latest Marketing News

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Les Rodriguez, B.B.A. Marketing and Management '24

December 3, 2024

Leslie Rodriguez: A Veteran’s Mission to Graduation

Balancing a family, a full-time career and the challenges of college life is no small feat, but for Leslie (Les) Rodriguez, perseverance is second nature.

Rhett Whiting, B.B.A. Marketing '24

December 1, 2024

From Austin to Achievement: Marketing Senior Rhett Whiting Reflects on His UTSA Journey

As Rhett Whiting crosses the stage to graduate from the Carlos Alvarez College of Business this fall, he carries with him the lessons, connections and confidence that have prepared him to make his mark in the marketing world.

Brianna Anzaldua, MBA '24

December 1, 2024

Brianna Anzaldua’s Journey to an MBA

For Brianna Anzaldua, earning an MBA from the Carlos Alvarez College of Business at UTSA is more than an academic achievement—it’s a testament to determination and the power of education to transform lives.