Posted on February 14, 2024 by Wendy Frost

Students in Andrea Marquez' Management Strategy class conducted a semester-long project to assist Arboretum San Antonio with launching their business plan.

Photo of business students with Arboretum San Antonio representativesThe students developed strategic recommendations for the non-profit organization that is building a world-class arboretum on the south side of San Antonio.

 “The arboretum gave us a blank canvas to work with them on this project,” said Marquez, assistant professor of management. “The students were able to take what they learned in the classroom and apply it to real life.”

 Student teams completed a benchmarking exercise for various arboretums around the country, then they used strategy frameworks to analyze the nature park industry. Following their research they identified and evaluated various revenue-generating activities that Arboretum San Antonio could pursue to sustain its operations.

 “We weren’t sure what to expect when we sponsored this senior project,” said Tom Corser, chief executive officer of Arboretum San Antonio. “Their work went beyond my expectations. Practical experience is so critical in terms of finding success throughout their careers.”

— Wendy Frost