January 7, 2024
Marketing Professor Explores Effects of Online Shopping on Brand Loyalty
Alvarez College of Business
With the digital era offering endless opportunities for people to shop online with just a tap of a button, marketing to shoppers is impacted by this shift as well.
January 7, 2024
Marketing Researcher Studies Technology Disruption
Alvarez College of Business
Technological change is inevitable. Whether that is electric versus gasoline cars, streaming versus cable service or laptops versus tablet computers.
