The Marketing Department is fervently committed to creating and disseminating knowledge through innovative research in marketing strategy and consumer behavior to deliver value to businesses and consumers. We are passionate about sharing our knowledge and offering our students an unparalleled marketing education within a supportive environment that encourages experiential learning.

Comprised of world-renowned researchers and award-winning teachers, our faculty possess deep knowledge and interdisciplinary focus to provide unique opportunities for students in all of our programs: undergraduate, MBA, EMBA and doctoral programs.

Graduates hold exciting and prominent business positions all over Texas, the United States and the world. Coursework includes consumer behavior, international marketing, marketing research, social media marketing, new product development, sport management, sports marketing, sport tourism and events and destination marketing.

Explore how a UTSA degree in marketing can expand your future.

Department Office
Main Campus, Business Building (BB), 4.01.06
Monday thru Friday | 8 a.m. to 5 p.m.
210-458-6330

Deepa Chandrasekaran

Contact

Deepa Chandrasekaran, Ph.D.

Anheuser-Busch Endowed Professor, Department Chair in Marketing, Professor

Marketing

deepa.chandrasekaran@utsa.edu

976

Majors

59%

Female

41%

First Gen

Marketing Faculty

David Blank Headshot

David Blank

Assistant Professor of Practice, Marketing

Wendy Boaglio

Wendy Boaglio Gratereaux, MBA

Professor of Practice, Marketing

Tom Cannon

Thomas F. Cannon, J.D.

Professor of Practice, Distinguished Teaching Professor, Marketing

Deepa Chandrasekaran

Deepa Chandrasekaran, Ph.D.

Anheuser-Busch Endowed Professor, Department Chair in Marketing, Professor, Marketing

Dan-Davied

Daniel J. Davied, Ph.D.

Professor of Practice, Marketing

Matthew Flores

Matthew Flores

Senior Lecturer, Marketing

Richard Gretz Headshot

Richard Gretz, Ph.D.

Associate Professor, Ph.D. Advisor, Marketing

Stephen He Headshot

Stephen He, Ph.D.

Assistant Professor, Marketing

Richard Jensen

Ricard Jensen, Ph.D.

Assistant Professor of Practice, Marketing

Mark Johlke

Mark Johlke

Professor of Practice, Marketing

Jihye Jung Headshot

Jihye Jung, Ph.D.

Assistant Professor, Marketing

Imran Khan Headshot

Imran Khan, DBA

Senior Lecturer, Marketing

Larisa Kovalenko

Larisa Kovalenko

Assistant Professor, Marketing

Ashwin Malshe

Ashwin Malshe, Ph.D.

Director of Executive Education and Associate Professor, Marketing

Eunho Park Headshot

Eunho Park

Assistant Professor, Marketing

Henry Shu Headshot

Henry Shu

Assistant Professor of Practice, Marketing

Richard Utecht

Richard L. Utecht, Ph.D.

Associate Professor, Marketing

Dian Wang Headshot

Dian Wang, Ph.D.

Assistant Professor, Marketing

Yinlong Zhang Headshot

Yinlong (Allen) Zhang, Ph.D.

Tom C. Frost Endowed Professor in International Business and Professor, Marketing

Latest Marketing News

View All News Stories
Ashwin Malshe, associate professor of marketing

October 18, 2024

Bridging Strategic Gaps: Ashwin Malshe

In the realm of business strategy, a profound disconnect often lurks between the strategic alignment companies believe they have and the reality that unfolds within their walls.

Miranda Putnicki, UTSA Alvarez Marketing student and member of the UTSA Women's Volleyball Team

September 11, 2024

UTSA Volleyball's Miranda Putnicki inspired by university’s rapid trajectory

Published by UTSA Today

UTSA Volleyball sophomore Miranda Putnicki was born in San Antonio, but never could have imagined herself becoming a Roadrunner. Putnicki is currently majoring in marketing with a minor in sports management from the UTSA Carlos Alvarez College of Business

Dian Wang, Assistant Professor of Marketing

January 7, 2024

Marketing Professor Explores Effects of Online Shopping on Brand Loyalty

Published by Alvarez College of Business

With the digital era offering endless opportunities for people to shop online with just a tap of a button, marketing to shoppers is impacted by this shift as well.