The Marketing Department is fervently committed to creating and disseminating knowledge through innovative research in marketing strategy and consumer behavior to deliver value to businesses and consumers. We are passionate about sharing our knowledge and offering our students an unparalleled marketing education within a supportive environment that encourages experiential learning.

Comprised of world-renowned researchers and award-winning teachers, our faculty possess deep knowledge and interdisciplinary focus to provide unique opportunities for students in all of our programs: undergraduate, MBA, EMBA and doctoral programs.

Graduates hold exciting and prominent business positions all over Texas, the United States and the world. Coursework includes consumer behavior, international marketing, marketing research, social media marketing, new product development, sport management, sports marketing, sport tourism and events and destination marketing.

Explore how a UTSA degree in marketing can expand your future.

Department Office
Main Campus, Business Building (BB), 4.01.06
Monday thru Friday | 8 a.m. to 5 p.m.

Deepa Chandrasekaran


Deepa Chandrasekaran, Ph.D.

Anheuser-Busch Endowed Professor, Department Chair in Marketing, Associate Professor







First Gen

Marketing Faculty

David Blank Headshot

David Blank

Lecturer, Marketing

Wendy Boaglio

Wendy Boaglio Gratereaux, MBA

Associate Professor of Practice, Marketing

Tom Cannon

Thomas F. Cannon, J.D.

Professor of Practice, Distinguished Teaching Professor, Marketing

Deepa Chandrasekaran

Deepa Chandrasekaran, Ph.D.

Anheuser-Busch Endowed Professor, Department Chair in Marketing, Associate Professor, Marketing


Daniel J. Davied, Ph.D.

Professor of Practice, Marketing

Matthew Flores

Matthew Flores

Senior Lecturer, Marketing

Richard Gretz Headshot

Richard Gretz, Ph.D.

Associate Professor, Ph.D. Advisor, Marketing

Stephen He Headshot

Stephen He, Ph.D.

Assistant Professor, Marketing

Richard Jensen

Ricard Jensen, Ph.D.

Assistant Professor of Practice, Marketing

Jihye Jung Headshot

Jihye Jung, Ph.D.

Assistant Professor, Marketing

Imran Khan Headshot

Imran Khan, DBA

Senior Lecturer, Marketing

Ashwin Malshe

Ashwin Malshe, Ph.D.

Associate Professor, Lutcher Brown Fellow, Marketing

Eunho Park Headshot

Eunho Park

Assistant Professor, Marketing

Henry Shu Headshot

Henry Shu

Assistant Professor of Practice, Marketing

Richard Utecht

Richard L. Utecht, Ph.D.

Associate Professor, Marketing

Dian Wang Headshot

Dian Wang, Ph.D.

Assistant Professor, Marketing

Yinlong Zhang Headshot

Yinlong (Allen) Zhang, Ph.D.

Tom C. Frost Endowed Professor in International Business and Professor, Marketing

Latest Marketing News

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Dian Wang, Assistant Professor of Marketing

January 7, 2024

Marketing Professor Explores Effects of Online Shopping on Brand Loyalty

Published by Alvarez College of Business

With the digital era offering endless opportunities for people to shop online with just a tap of a button, marketing to shoppers is impacted by this shift as well.

Deepa Chandrasekaran, Associate Professor of Marketing

January 7, 2024

Marketing Researcher Studies Technology Disruption

Published by Alvarez College of Business

Technological change is inevitable. Whether that is electric versus gasoline cars, streaming versus cable service or laptops versus tablet computers.

Adrian Rodriguez

December 4, 2023

Graduate Adrian Rodriguez Combines Passion for Sports with Marketing Degree

Published by Alvarez College of Business

Moving from Querétaro, Mexico to San Antonio at the age of 10, Adrian Rodriguez grew up with big dreams of becoming a professional soccer player.