The Marketing Department is fervently committed to creating and disseminating knowledge through innovative research in marketing strategy and consumer behavior to deliver value to businesses and consumers. We are passionate about sharing our knowledge and offering our students an unparalleled marketing education within a supportive environment that encourages experiential learning.
Comprised of world-renowned researchers and award-winning teachers, our faculty possess deep knowledge and interdisciplinary focus to provide unique opportunities for students in all of our programs: undergraduate, MBA, EMBA and doctoral programs.
Graduates hold exciting and prominent business positions all over Texas, the United States and the world. Coursework includes consumer behavior, international marketing, marketing research, social media marketing, new product development, sport management, sports marketing, sport tourism and events and destination marketing.
Explore how a UTSA degree in marketing can expand your future.
Department Office
Main Campus, Business Building (BB), 4.01.06
Monday thru Friday | 8 a.m. to 5 p.m.
210-458-6330
Anheuser-Busch Endowed Professor, Department Chair in Marketing, Professor
Marketing
Majors
Female
First Gen
October 18, 2024
Bridging Strategic Gaps: Ashwin MalsheIn the realm of business strategy, a profound disconnect often lurks between the strategic alignment companies believe they have and the reality that unfolds within their walls.
September 11, 2024
UTSA Volleyball's Miranda Putnicki inspired by university’s rapid trajectoryPublished by UTSA Today
UTSA Volleyball sophomore Miranda Putnicki was born in San Antonio, but never could have imagined herself becoming a Roadrunner. Putnicki is currently majoring in marketing with a minor in sports management from the UTSA Carlos Alvarez College of Business
January 7, 2024
Marketing Professor Explores Effects of Online Shopping on Brand LoyaltyPublished by Alvarez College of Business
With the digital era offering endless opportunities for people to shop online with just a tap of a button, marketing to shoppers is impacted by this shift as well.