Posted on November 21, 2016 by Joanna Carver

The UTSA Department of Marketing has experienced great success this past semester with its current doctoral students as well as alumni.

Huachao Gao PhotoRecent graduate Huachao Gao, ’16, assistant professor at the University of Victoria in Canada, has had two research papers accepted in elite journals. His first publication was in the Journal of Consumer Research, and his second article will appear in the Journal of Marketing. Both articles were co-authored with Yinlong Zhang, UTSA professor of marketing. Gao’s research interests are in status consumption, status dynamics in hierarchical loyalty programs and cross-cultural consumer research.

“Publishing in an elite journal is the top accomplishment for research faculty,” said Suman Basuroy, Graham Weston Endowed Professor and chair of the Department of Marketing. “Earning two elite journal publications so soon after graduation is an amazing accomplishment. I credit the work of his advisor Dr. Zhang for his outstanding mentoring and training.”

B.J. Allen Photo Current marketing doctoral students have also experienced great success this fall. With the start of the faculty recruiting season just beginning, two marketing doctoral students have already received top job offers.

B.J. Allen has accepted a position with the University of Arkansas. Jorge Pena Marin has accepted an offer with the University of Cincinnati.

“This is the first time that UTSA marketing doctoral students have accepted positions with Carnegie I universities, the top level in university rankings,” said Basuroy.

Allen’s research interests are marketing strategy, new product strategy development and product lifecycle stages. Prior to beginning his doctoral studies, Allen held marketing and brand strategy positions with, Sears Holding Corporation and Regence Blue Cross Blue Shield. He has published in the Journal of Retailing.

Jorge Pena Photo A native of Madrid, Pena Marin’s research has focused on how consumers evaluate numerical information such as prices and its influence on their judgments. Pena Marin has over 10 years of experience in marketing strategy, branding and business consultancy. He has published in the Journal of Consumer Psychology.


Wendy Frost—

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— Joanna Carver