For more than two decades, the marketing–finance interface has shaped both research and practice, driving some of the most influential insights in strategic marketing.
The biennial Marketing Strategy Meets Wall Street conference is the flagship event in this field, bringing together the world’s leading researchers and their cutting-edge work.
Location: The University of Texas at San Antonio, Business Building
Dates: March 27-28, 2026
Hosts: Ashwin Malshe, Richard Gretz and Larisa Kovalenko
This premier gathering offers a unique opportunity for researchers, practitioners, and industry experts to explore how marketing strategy and finance intersect — and how these connections influence customers, employees, suppliers, and communities.
Conference Organizers
Director of Executive Education and Associate Professor
BB 4.06.20
