Müge Yayla Küllü

Associate Professor, Management Science and Statistics

Muge Yayla-Kullu

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Bio

Dr. Yayla-Kullu is an award-winning researcher with numerous publications in top tier journals. Her research is characterized by a data-driven approach to resource critical missions, ensuring that strategic decisions are informed by comprehensive mathematical analysis, thereby enhancing the impact and reach of our initiatives around the globe. 

Also, as an award-winning instructor, Dr. Yayla-Kullu has extensive teaching experience. Notably, she taught classes wide ranging from Executive MBA classes with 15 students to core UG mega sections with about a thousand students in various Carnegie-R1 research schools including UNC-Chapel Hill, UCF, and RPI.

Dr. Yayla-Kullu is also a leader in her research communities. She contributes to shaping the future of operations and supply chain management field by serving on quite a few committees including the Decision Sciences Journal Editorial Board, INFORMS Service Science Section Board, and the POMS Society Board.

Dr. Yayla-Kullu holds a PhD from Kenan-Flagler Business School, UNC-Chapel Hill, and has more than 25 years of academic and professional experience.

Teaching

  • Operations Management
  • Global Supply Chain Management
  • Management Science

Research Interests

  • Operations Management (Resource capacity management, operational flexibility, inventory management, socially responsible operations)
  • Supply Chain Management (Purchasing and supplier management, international business, cross cultural management)
  • Service Operations (Service quality, employee behavior)
  • Operations-Marketing Interface (Product line design, product variety management, pricing)
  • Application areas: Airlines, Hospitality, Healthcare, Retail, Non-profit, Food and Agriculture, Real Estate, Sourcing, Inventory, Transportation, Manufacturing, and

Degrees

  • Ph.D. UNC-Chapel Hill
  • M.S. Bilkent University
  • B.S. Bilkent University

Publications

  • “Reining in Onion Prices by Introducing a Vertically Differentiated Substitute: Models, Analysis, and Insights”, with O. D. Palsule-Desai, and S. Gavirneni, Manufacturing & Service Operations Management, 24 (6), 2022, pp. 3283-3305.
  • “Product Line Flexibility for Agile and Adaptable Operations”, with J. K. Ryan, and J. M. Swaminathan, Production and Operations Management, 30 (3), 2021, pp. 725-737. (Finalist for the Best Paper Award at INFORMS Annual Meeting Service Science Cluster), (Finalist for the Best Analytical Paper Award at DSI Annual Meeting)
  • “Impact of Workforce Flexibility on Quality of Care: Moderating Effects of Workload and Severity of Illness”, with A. Gnanlet, C. McDermott, L. Sharma, International Journal of Operations and Production Management, 41 (12), 2021, pp. 1785-1806.
  • “Employees’ National Culture and Service Quality: An Integrative Review”, with P. Tansitpong, A. Gnanlet, C. McDermott, and J.F. Durgee, Service Science, 7(1), 2015, pp. 1–18. (Finalist for the Best Conceptual Paper Award at DSI Annual Meeting)
  • “Capacity Investment and Product Line Decisions of a Multiproduct Leader and a Focus Strategy Entrant”, Solo author, Decision Sciences, 44(4), 2013, pp. 645-678.
  • “Multiproduct Quality Competition: Impact of Resource Constraints”, with A. K. Parlakturk and J. M. Swaminathan, Production and Operations Management, 22 (3), 2013, pp. 603-614.
  • “Serving Fraudulent Customers: The Impact of Return Policies on Retailer's Profitability”, with M. A. Ulku, L. C. Dailey, Service Science, 2013, 5(4), 296-309. (Best Paper Runner-Up Award at INFORMS Annual Meeting Service Science Cluster), (Showcase Article featured with a podcast on INFORMS website)
  • “Segmentation Opportunities for a Social Planner: Impact of Limited Resources”, with A. K. Parlakturk and J. M. Swaminathan, Decision Sciences, 42 (1), 2011, pp. 275-296. (Showcase Article featured in DSI Brochure)