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UTSA College of Business Newsletter
December 13, 2017


Happy Holidays

Ricky Esquivel
Ricky Esquivel Using New Analytics Degree to Advance His Career

Ricky Esquivel is using the knowledge he’s attained at UTSA in analytics to help mitigate risk in anti-money laundering. Working at USAA for 14 years, most recently as a decision science analyst, Esquivel wanted to gain a broader understanding of big data. He began researching challenging academic programs and discovered the Master of Science in Data Analytics at UTSA. The one-year degree program is producing highly skilled and educated data analysts who can transform big data into usable information for decision makers. “The program at UTSA was exactly what I needed to become more successful in my role at USAA.” Esquivel was part of the first cohort to enroll in the evening Data Analytics program last August 2016. Graduating this Sunday, he was immediately able to apply what he was learning at UTSA to his daily responsibilities.
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Social Venture
For-Profit Social Ventures Viewed Negatively by Public

Consumers are traditionally supportive of businesses that support charitable causes. But recent research from a UTSA marketing faculty member has found that this can backfire when social ventures retain a profit. “For-profit social ventures are new to the marketplace,” said Saerom Lee, assistant professor of marketing in the UTSA College of Business and the lead author of the study. “These companies match up with nonprofits in terms of their social mission, but they also have a profit goal.” Her paper, “To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures,” was published this month in the Journal of Consumer Research. “For organizations with a prominent social mission, profits are interpreted as a signal of greed,” said Lee. “Consumers perceive that profits come at the expense of social impact.”
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Fatema Basrai
MBA Student Named to Forbes 30 Under 30 List

Fatema Basrai, a MBA student at the UTSA College of Business, was named to Forbes 30 under 30 in Education list. Basrai is the executive director of Leadership SAISD, a leadership development program for public education advocates. A native of India, Basrai was raised in the United States and learned early on about the inequalities in the public school system. So, it is only fitting that she is working now to teach others how to become education advocates. She joined UTSA’s MBA program last fall with the desire to develop the financial, accounting and negotiation skills that are vital for executives. “I wanted to have a greater impact in education by taking on leadership roles,” she said. “I thought an MBA would be the best way to achieve this goal.”
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Keith Fairchild
College Raising Money to Fund Keith Fairchild Excellence Fund

Recognizing Keith Fairchild, associate professor of finance, UTSA College of Business faculty have raised over $20,000 to establish the Keith Fairchild Endowment for Financial Excellence. Now, the college is inviting alumni and friends to contribute to this fund in honor of Fairchild. Joining UTSA’s faculty in 1982, Fairchild has taught virtually every course offered in finance and served as the inaugural chair of the department from 2001-2007. “I’m honored that my colleagues established this fund to honor my service,” he said. “I’ve valued my career as an educator, and I enjoy working with both my colleagues and students.” The endowment will be used to recognize outstanding doctoral student teaching. Gifts can be made online at https://giving.utsa.edu/fairchild.
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