Marketing helps develop and supplement knowledge and skills for marketplace strategy and decision making. This program stresses the knowledge and skills necessary to effectively analyze, understand, evaluate, interpret, communicate and manage the complex market-directed activities of organizations.
Sport, Event and Tourism Management Track
This track allows students to specialize in one of these areas and prepares them for careers in amateur athletics, health and fitness, professional sports, sports media, meeting facilities and hospitality and attractions.
Competencies
Complement your UTSA Marketing degree by adding a supporting business competency to your major. Increase your marketable skills through competencies in analytics, entrepreneurship, international business, leading change, modeling and risk management.
Marketable Skills
- Written and oral communication and presentation skills
- Analytical thinking
- Interpersonal relations and teamwork
- Technological skills including Microsoft Excel
- Marketing skills
- Strategic planning and thinking
Careers
- Account Executive
- Marketing Manager
- Market Research Analyst
- Meeting Facilities Coordinator
- Professional Sports and Sports Media
- Vice President of Marketing
Department of MarketingUndergraduate StudiesDegree Requirements
Types of Coursework
- Consumer Behavior
- Destination Marketing
- Event Management
- International Marketing
- Marketing Research
- Personal Selling
- Sport and Event Media Relations
A True Learning Community
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Get involved in activities and experiences early in your college careers. Ask a lot of questions and see what is out there. Every experience helps and can lead to new opportunities.
Colton Barton
Marketing and Sport, Event and Tourism Management Major -
I chose to major in marketing because I enjoy learning about different ways to bring brand awareness to the consumer. Being a marketing intern for Yelp has allowed me to apply my skills and help small and local businesses capitalize on their customer volume. Marketing is vital in any type of business.
Brianna Coleman
Marketing Major
