Stephen He, Ph.D.

Assistant Professor of Marketing


  • Ph.D. Georgia Institute of Technology


Dr. Stephen He received his Ph.D. in marketing from the Scheller College of Business, Georgia Institute of Technology. As a marketing professor and researcher, He is interested in how consumers process information and make decisions in digital marketplaces. His research examines the dynamics among word of mouth, new technology, new ways of communication and the consumer decision journey. His works have been published in the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Consumer Research and featured on Science Daily.

He’s research allows marketers to better promote their brands, products and services and improves the quality of consumer decisions. His work has been sponsored by the Marketing Science Institute, the Sloan Foundation funded Research Program on the Economics of Knowledge Contribution and Distribution and the Society for Consumer Psychology.

Research Interests

  • Consumer Decision Process
  • Word of Mouth Marketing

Selected Publications