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Update: UTSA's ongoing monitoring of the Coronavirus outbreak

The Carlos Alvarez College of Business communications and marketing team is here to assist you with event promotion, marketing and communications needs.

To ensure consistent messaging and branding throughout the college, all communications and marketing projects must follow UTSA-approved branding guidelines.

In addition to the UTSA brand guidelines, the college has additional guidance that applies to all offices and departments to ensure that the college has a unified and cohesive brand.

UTSA Marcom Studio

Project Request and Review Process

To protect the integrity of our brand, before beginning an advertising, communications, design, or digital project in the UTSA Alvarez College of Business, please submit your request using the button below.

Submit a request

Either Wendy Frost, director of communications, or Melissa Lackey, director of marketing, will be in touch for project review and approval. The college’s communications and marketing team is available to produce marketing and communications material for college faculty and staff.

Communications and Marketing Resources

Below are examples of communications and marketing projects:

-Ad approval/Brand review
-Brochures/publications for students, alumni, donors and business community
-Banners and posters
-Carlos Alvarez College of Business web content
-Digital signage
-Event promotion
-Graphic design
-Logo requests
-News/story leads
-Photography
-Print or electronic newsletters
-Promotional items and merchandise
-Social media posts
-Videos

The Carlos Alvarez College of Business has multiple channels to help meet your communications and marketing needs. These include:

- Advertising (traditional and digital)
- Annual report
- Digital boards
- Electronic newsletters (Business Insider-internal, Business Update-external, Weekly Events Calendar, Master's Monday-graduate students, Business Brief-undergraduate students)
- Publications
- Social media accounts
- Website

University Channels

- Digital boards across campus
- Elevator posters
- Institutional social media accounts
- UTSA Today website

Requests should be made as far in advance of your delivery date as possible. Last-minute requests may be denied based on project load, along with the time needed for proofing, official approval and/or printing and mailing.

-Advertising: 4-6 weeks from initial request to roll-out
-Brand approval: 1-2 business days (not including time for revisions)
-Creative development: 4-6 weeks for large collaborative projects
-Event promotion: ideally 3-4 weeks prior to event
-Stories and testimonials: 2-3 weeks
-Website updates: 5 business days

The templates below are accessible for download through the college's intranet:

Communications and Marketing Templates

  • Email signature template
  • External letterhead template
  • Internal letterhead template
  • Nametags
  • PowerPoint template
  • Thank you cards
  • Zoom backgrounds (college branded)

Project Briefs

Communications Plan

Creative Brief

Event Brief

Marketing Plan

Project Brief

Logos and Fonts
For office/department logos, social media icons or the Helvetica font kit, please submit a request.

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