The Carlos Alvarez College of Business communications and marketing team is here to assist you with event promotion, marketing and communications needs.
To ensure consistent messaging and branding throughout the college, all communications and marketing projects must follow UTSA-approved branding guidelines.
In addition to the UTSA brand guidelines, the college has additional guidance that applies to all offices and departments to ensure that the college has a unified and cohesive brand.
To protect the integrity of our brand, before beginning an advertising, communications, design, or digital project in the UTSA Alvarez College of Business, please submit your request using the button below.
Either Wendy Frost, director of communications, or Melissa Lackey, director of marketing, will be in touch for project review and approval. The college’s communications and marketing team is available to produce marketing and communications material for college faculty and staff.
Below are examples of communications and marketing projects:
|-Ad approval/Brand review
-Brochures/publications for students, alumni, donors and business community
-Banners and posters
-Carlos Alvarez College of Business web content
-Print or electronic newsletters
-Promotional items and merchandise
-Social media posts
The Carlos Alvarez College of Business has multiple channels to help meet your communications and marketing needs. These include:
- Advertising (traditional and digital)
- Annual report
- Digital boards
- Electronic newsletters (Business Insider-internal, Business Update-external, Weekly Events Calendar, Master's Monday-graduate students, Business Brief-undergraduate students)
- Social media accounts
- Digital boards across campus
- Elevator posters
- Institutional social media accounts
- UTSA Today website
Requests should be made as far in advance of your delivery date as possible. Last-minute requests may be denied based on project load, along with the time needed for proofing, official approval and/or printing and mailing.
-Advertising: 4-6 weeks from initial request to roll-out
-Brand approval: 1-2 business days (not including time for revisions)
-Creative development: 4-6 weeks for large collaborative projects
-Event promotion: ideally 3-4 weeks prior to event
-Stories and testimonials: 2-3 weeks
-Website updates: 5 business days
The templates below are accessible for download through the college's intranet:
Communications and Marketing Templates
Logos and Fonts
For office/department logos, social media icons or the Helvetica font kit, please submit a request.