Yinlong (Allen) Zhang, professor of marketing in the UTSA College of Business, has been named the Tom C. Frost Endowed Professor in International Business.
“The College of Business honors Allen’s exemplary hard work and dedication to his research by bestowing this professorship upon him,” said Wm. Gerard Sanders, dean and Bodenstedt Chair in the UTSA College of Business. “Throughout his career he has been a prolific and high-level researcher for the Department of Marketing.”
A member of the UTSA faculty since 2004, Zhang’s key research interests include consumer psychological issues and their marketing implications for globalization and cross-cultural differences.
“The global order is breaking down. Companies cannot take for granted that they are part of a global marketplace,” said Zhang. “Marketers must also be aware of how an individual’s global identity affects their purchases.”
Zhang has published numerous academic papers in prestigious national and international journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, International Journal of Research in Marketing and Personality and Social Psychology Bulletin.
“I’m appreciative of this recognition. It showcases the value that the College of Business has placed upon my research efforts,” he said.