The Department of Marketing offers a research-intensive doctoral program that prepares students for academic careers in the field of marketing in general, with special emphasis in consumer behavior. To prepare doctoral candidates for cutting-edge consumer research, they are exposed to a broad range of theory and methodology via rigorous coursework as well as one-on-one interaction and collaboration with the department’s highly active research faculty. The goal of the doctoral program is to produce outstanding scholars for careers in research and teaching at leading universities through a strong emphasis on the development of conceptual and methodological skills.
The program seeks students of high intellectual ability whose scholarly objectives fit well with the current research topics and activities of the faculty. Because of its small size, the program affords a great deal of flexibility for students to develop a course of study that matches their individual interests.
Doctoral program coursework requirements include foundation courses in business (this requirement may be met by a master’s degree in business or a business-related discipline), courses in statistics and research methodology, major area coursework and free electives. Students typically complete coursework within two years and spend the remainder of the program working on a dissertation and other research projects.
Marketing doctoral program faculty are active researchers who frequently contrib-ute to not only the top journals in marketing and consumer behavior, but also other allied disciplines such as psychology and communication. Their areas of interest include cross-cultural research, self-identity, impulsive consumption, psycholinguistics, product-harm and blame judgments, mass media and materialism, endorsement advertising, metacognitive experience, gift giving and ritualistic consumption research, and pricing. Over the last several years, the department has been ranked one of the top 50 marketing programs in terms of research productivity based on publication in the field’s top-tier journals.
Department faculty have published in the top journals in marketing, consumer behavior, psychology and communication, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, Journal of Marketing, Organizational Behavior and Human Decision Processes, Journal of Advertising, Journal of Advertising Research, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Journal of Cross-Cultural Psychology and Human Communication Research.
The Department of Marketing has numerous resources that contribute to doctoral education and training.
- Behavioral Lab - The department has dedicated use of a behavioral lab, which allows for the efficient scheduling of research sessions and improved data collection in a controlled environment. The lab has 18 computer stations with privacy screens and is equipped with MediaLab and DirectRT software.
- Subject Pool - The department administers a sizeable subject pool (4,500 subject hours per year) which provides both faculty and doctoral students with the opportunity to conduct research studies.
- Conference Travel - The department encourages doctoral students to attend academic conferences and consortia and provides some funding to facilitate this.
- Research Colloquium Series - The department has a long-standing colloquium series that meets regularly throughout the year and brings in top researchers from around the country.
Annual Deadline for Applying for Fall 2014 is February 1st