Business NewsGraduate Business Students Help Market the Department of Homeland Security—March 1, 2004 Graduate students in Tina Lowrey's Marketing Management course have been selected by the Department of Homeland Security to develop a marketing campaign to increase recruitment for the U.S. Bureau of Immigration and Customs Enforcement. "Students are experts at reaching other students," said Lowrey, an associate professor of marketing. Last fall her class conducted a similar campaign for the FBI. Students create their own advertising agency with departments in research, strategy, public relations and finance. The class receives a budget from their client and a final grade from their professor. The final product is an advertising and recruitment plan for the client that they actually execute. The partnership was facilitated by EdVenture Partners, a national company that develops these industry-education partnerships. Other clients represented by EdVenture Partners include Cadillac, Citibank and Honda. UTSA's College of Business is one of only five schools selected to participate in this program. Please send your comments to: wendy.frost@utsa.edu ____________________________________________________________________ |
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