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These College of Business communication guidelineshave been established to create brand identity for thecollege and to maintain quality and consistency in all college communication materials. A comprehensivebrand identity campaign is currently being developed that will further enhance the image of the College ofBusiness nationwide.
Communication Review
Each College of Business department and program isresponsible for seeing that its communication materialsmeet the standards set forth in this policy.
When preparing any type of communication piece such as a brochure, newsletter, advertisement or Web site that will be viewed by external sources, please follow these guidelines. College of Business press releases will only emanate from Wendy Frost, Director of Communications for the college.
- First, the project must receive approval from the corresponding administrative official, department or program chair. Then, the piece will be reviewed in the Dean’s Office by the Director of Communications and the Dean.
- Please allow five working days to review short pieces, such as postcards, posters and flyers, and seven working days for longer pieces, such as brochures, programs or newsletters.
Proofing is standard business practice; it ensures accuracy, reliability and consistency. It may take more time up front but this step guarantees professional results in the end and assures that the standards and image of the College of Business are maintained at all levels of communication. When submitting a proof to the Dean’s Office for approval, please download, complete our form.
Getting started
If you’ve been tasked with creating a new communications piece for your department, please contact Wendy Frost, Director of Communications, for the College of Business. She can help craft your editorial message, provide advice on designers, printers and other vendors and give guidance on how your publication can integrate with college-wide communications.
Use of college name
The official name of the college is the UTSA College of Business. All college publications should display the name of the college as the overiding entity for the project.
Use of logo and school name
UTSA’s wordmark is the official logo and is shown above. Copies can be obtained from the university’s Publications Office or downloaded from here.
University name
In running text, the correct ways to refer to UTSA are:
* The University of Texas at San Antonio (on first reference),
* UTSA (on second reference), or
* the university (on third reference).
The university has three campuses. They are the Downtown Campus, the Institute of Texan Cultures and the Main Campus.
For more information contact:
Wendy Frost, Director of Communications
(210) 458-7313
(210) 458-4308 fax
wendy.frost@utsa.edu
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