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Youngseon Kim

About Our Faculty
Youngseon Kim is a doctoral student in Marketing at University of Texas at San Antonio. She holds a B.A. in English Language and Literature from Sungkyunkwan University in Seoul, Korea and an M.A. in Advertising from University of Texas at Austin. Her current research interests include investigating the role of power in consumption behavior (e.g., status consumption), cultural values and beliefs (e.g., power distance), and brands and brand extensions. Prior to joining the UTSA Ph.D. program, she worked for a Korean subsidiary of W. L. Gore & Associates, Inc., headquartered in Delaware, as a general manager of marketing, specializing in integrated marketing communications and marketing research.


Research Interests
» Power and consumption
» Culture and consumption
» Branding and brand extensions

Select Publications
Lowrey, Tina M. and Youngseon Kim (2008), “Moderate Copy Complexity Enhances the Persuasiveness of Direct Marketing,” in Advances in Consumer Research, Vol. 36, eds. A. L. McGill & S. Shavitt, Duluth, MN: Association for Consumer Research


 

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