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Lambrianos Nikiforidis is a doctoral student in marketing at The University of Texas
at San Antonio. His primary research interests include evolutionary psychology and
hormonal influences on consumer behavior, conspicuous consumption and the effect
of fluency and metacognitive experiences on judgment and decision-making.
Lambrianos earned his bachelor's degree cum laude from Hamilton College with
departmental honors in mathematics and a minor in music. He earned his MBA
from the American College of Thessaloniki, where he was the salutatorian of his
class.
- Evolutionary psychology
- Hormonal influences on consumer behavior
- Conspicuous consumption
- •Fluency and metacognitive experiences
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