Mark Nespoli is a doctoral student in Marketing at the University of Texas at San Antonio.Â He earned his MBA and BA (Summa cum Laude) from The University of Arizona and has worked with a variety of organizations, including Honeywell, Paragon Space Development, Statistical Research, and Pima Air and Space Museum. Â His current research interests include cross-cultural consumer research, subcultures of consumption, consumer ethics, and phonetic symbolism and branding.Â Â Â
» Subcultures of consumption
» International marketing
» Consumer ethics
Liu, Min, Mark Nespoli, and L. J. Shrum (forthcoming), “Persuasion and Marketing,” in The Persuasion Handbook, eds. James Dillard & Lijiang Shen, Thousand Oaks, CA: Sage.
Kronrod, Ann, Tina Lowrey, and Mark Nespoli (in progress), “Nestle and Tastle: The Effect of Phonetic Similarity in Brand Name Innovation.”