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UTSA College of Business

Mark Nespoli

About Our Faculty
Mark Nespoli is a doctoral student in Marketing at the University of Texas at San Antonio.  He earned his MBA and BA (Summa cum Laude) from The University of Arizona and has worked with a variety of organizations, including Honeywell, Paragon Space Development, Statistical Research, and Pima Air and Space Museum.  His current research interests include cross-cultural consumer research, subcultures of consumption, consumer ethics, and phonetic symbolism and branding.    

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Research Interests
» Subcultures of consumption
» International marketing
» Consumer ethics

Selected Publications
Liu, Min, Mark Nespoli, and L. J. Shrum (forthcoming), “Persuasion and Marketing,” in The Persuasion Handbook, eds. James Dillard & Lijiang Shen, Thousand Oaks, CA: Sage.

Kronrod, Ann, Tina Lowrey, and Mark Nespoli (in progress), “Nestle and Tastle: The Effect of Phonetic Similarity in Brand Name Innovation.”




 

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