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UTSA College of Business

Min Liu Min Liu
Doctoral Student
Department of Marketing

MBA Fudan University, Shanghai
B. A. Beihang University, Beijing


Min Liu is a PhD candidate in marketing at The University of Texas at San Antonio.  Her research interests include judgment and decision making and cross-cultural research. She focuses on how consumers make decisions in marketing contexts, how their preferences are formed and how different cultural backgrounds may influence consumers' perceptions and choices. Prior to her doctoral study, Liu worked in a marketing research company as well as at a university, which inspired her to pursue an academic career in marketing.

  • Judgment and decision making
  • Cross-cultural research

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