Sommer Kapitan is a doctoral student in marketing at The University of Texas at San Antonio, where she is investigating individual differences in sustainable consumption practices, particularly the response to perceived personality within used objects, shared and donated goods; endorser effectiveness; and consumption subcultures and implications for purchase thresholds and the organization of social life. As a Canadian-American (she became a U.S. citizen in 2010), Sommer parlays her attraction to sacred natural landscapes into her research on consumer behaviors that support sustainable living. She earned both her bachelor’s and master’s (in communication) from Texas A&M University, where she spent two years lecturing in business before joining the program at UTSA in fall 2009.
- Sustainable consumption
- Possession attachment and endowment
- Disgust and contamination
- Consumption subcultures
“Thrift Store Romantics: Individual Differences in Product End-of-Life Decisions, From Contamination in Second-Hand Goods to Possession Attachment and Enviro-Tribes,” with Rajesh Bhargave, Kristin Trask, Jill M. Sundie and David H. Silvera, Communicating Sustainability for the Green Economy. Ed. Lynn Khale. Armonk, NY: M.E. Sharpe, forthcoming.
“Understanding the Inherent Complexity of Sustainable Consumption: A Social Cognitive Theory Approach,” with Marcus Phipps, Lucie K. Ozanne, Saroja Subrahmanyan, Michael Luchs, Jesse R. Catlin, Roland Gau, Rebecca Walker Naylor, Randall L. Rose, Bonnie Simpson and S. Todd Weaver, Journal of Business Research, forthcoming.
“Thrift Store Romantics,” presented at the Society for Consumer Psychology’s Advertising and Consumer Psychology Conference on Environmental Sustainability, Eugene, OR, May 2011.
“Don’t Lose Your Edge: The Subculture Hard-Core as Prevention-Focused Consumers,” with Kristin Trask , Association for Consumer Research, St. Louis, October 2011.
“Like ‘Em or Leave ‘Em: Prior Beliefs and Correspondent Inferences Spark Endorser Effectiveness,” with David H. Silvera and Maria L. Cronley, Association for Consumer Research, St. Louis, October 2011.
“Lay Off of My Blue Suede Shoes: Sensitivity to Residue in Possessions,” with Rajesh Bhargave, Society for Consumer Psychology, Atlanta, February 2011.