Justin Goss is a doctoral candidate in Marketing at the University of Texas at San Antonio. He graduated with honors, as a President’s Scholar, from CSU, Long Beach in 2003, receiving a B.A. in Psychology. Justin then earned an M.S. in Psychology at Montana State University. His thesis work investigated the effects of argument quality on perceptions of goal attainment and is forthcoming in Psychology & Marketing. Justin’s current research interests include identifying the antecedents and consequences of product harm crises, investigating how reflective and impulsive decisions affect one’s daily consumption habits, and applying the ideas of evolutionary social psychology to consumer behavior. In his free time, Justin enjoys spinning tops, playing disc golf, coaching the UTSA rugby team, and exploring philosophies of science.

• Dual-system models of choice
• Evolutionary psychology and consumer behavior
• Antecedents and consequences of product harm crises

Handley, Ian M. and R. Justin Goss (Forthcoming), "How Mental Simulations of the Future and Message-Induced Expectations influence Purchasing Goals," Psychology & Marketing. (Equal Authorship).

Pedersen, William C., Thomas F. Denson, R. Justin Goss, Eduardo A.Vasquez, Nicholas J. Kelley and Norman Miller (2011), "The Impact of Rumination on Aggressive Thoughts, Feelings, Arousal, and Behavior," British Journal of Social Psychology, 50 (2), 281-301.

Sundie, Jill M. and R. Justin Goss (2009), "Signaling Style, Substance, and Smarts: An Evolutionary-informed Perspective on Consumer Motivation," Evolutionary
Psychology, 7 (3), 371-373.

McGinnis, Debra, R. Justin Goss, Courtney Tessmer and Elizabeth M. Zelinski (2008), "Inference Generation in Young, Young-old and Old-old Adults: Evidence for Semantic Architecture Stability," Applied Cognitive Psychology, 22 (2), 171-192.

Selected Presentations:

Goss, R. Justin, David H. Silvera, Daniel Laufer, Kate Gillespie, and Ashley R. Arsena (2011), "Uh-Oh, This Might Hurt Our Bottom Line: Consumer and Company Reactions to Product Harm Crises," in Advances in Consumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN: Association for Consumer Research.

Arsena, Ashley. R., David H. Silvera, Mario Pandelaere, and R. Justin Goss (2011), "Brand Trait Transference: Acquiring the Characteristics of Products," Society for Consumer Psychology, Atlanta, GA.

Goss, R. Justin and David H. Silvera (2011), "The Effect of Individual Differences in Working Memory Capacity on Susceptibility to the Omission Neglect Bias," Society for Consumer Psychology, Atlanta, GA.

Arsena, Ashley R., David H. Silvera, Mario Pandelaere, and R. Justin Goss, (2010), "Brand Trait Transference: Acquiring the Characteristics of Products," Society for Consumer Psychology, St. Pete, FL.

Goss, R. Justin, David H. Silvera, Daniel Laufer, Kate Gillespie, and Ashley R. Arsena (2010),"The Consequences of Product Harm Crises Moderated by Severity, Vulnerability, Brand Familiarity, and Company Response," Society for Consumer Psychology, St. Pete, FL.

Silvera, David H., Tracy Meyer, Daniel Laufer, R. Justin Goss, Ashley R. Arsena (2010), "Threat Perception in Product Harm Crises: Do Older Consumers Feel More Vulnerable?" in Advances in Consumer Research, Vol. 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research.

Goss, R. Justin, Ian M. Handley, and Brett M. Runnion (2010), "Developing Positive Attitudes and Strong Goals to Purchase Products of Fantasy," in Advances in Consumer Research, Vol. 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research.

Arsena, Ashley R., R. Justin Goss, David H. Silvera, Frank R. Kardes, and Bruce Pfeiffer (2010), "Imagine Instructions: When Do They Help or Hurt Persuasion?" in Advances in Consumer Research, Vol. 37, eds. Margaret C. Campbell, Jeff Inman, and Rik Pieters, Duluth, MN: Association for Consumer Research.

Goss, R. Justin, Ashley R. Arsena, David H. Silvera, and Harish Sujan (2009), "The Effects of Training on Sales Supervisors' Evaluations of Ability," American Psychological Association, Toronto, Ontario, Canada.

Goss, R. Justin, Ashley R. Arsena, David H. Silvera, Daniel Laufer, and Kate Gillespie (2009), "The Antecedents and Consequences of Defensive Attributions in Product-harm Crises," Society for Consumer Psychology, San Diego, CA.