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Marketing in the News
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ELIGIBLE ARTICLES (pdf format)

The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences (Rajesh Bhargave, etal.)

The impact of age and family life experiences on Mexican visitor shopping expenditures (David Bojanic, et al)

How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth (Yinlong Zhang, et al.)

How political identity and charity positioning increase donations: Insights from Moral Foundations Theory
(Yinlong Zhang, et al.)

Making sense of numbers: Effects of alphanumeric brands on consumer inference (Dengfeng Yan, et al.)

Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior (Kristina Durante, et al.)

Package size and perceived quality: The intervening role of unit price perceptions (Dengfeng Yan et al.)

 

 

 

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