The Ph.D. program in marketing at the UTSA College of Business
is designed to develop outstanding scholars for careers in research and teaching at leading
universities. This is achieved by a strong emphasis on the development of conceptual and
Throughout the program, students will be exposed to a variety of topics within the field of
marketing research, including marketing strategy and consumer behavior.
The doctoral program is designed to prepare students to undertake in-depth study and
research in a specialized area of interest. We seek students of high intellectual ability whose
scholarly objectives fit well with the current research topics and activities of area faculty.
Because of its small size, the program affords a great deal of flexibility for students to develop
a course of study that matches their individual interests.
The doctoral program in marketing at UTSA has a commitment to developing good
faculty/student relationships by having a strong mentoring system and encouraging
collaborative research projects between faculty and doctoral students. At the time of
admission, the Ph.D. program identifies a faculty member who serves as an advisor for a
program of study. The advisor and the Program Committee help the student select coursework
and research activities that are directed toward the student's chosen area of research interest.
Students may later change advisors as their dissertation research interests evolve. From the
very beginning of and throughout the program, students are encouraged to exchange research
ideas with faculty and to pursue research in areas of mutual interest. This environment
provides a unique opportunity for students to develop significant research experience prior to
their dissertation work.
Marketing doctoral students have published their research in prestigious marketing journals: Journal of Consumer Research, Journal of Retailing, Journal of Consumer Psychology, Marketing Letters, and others.
Doctoral program coursework requirements include foundation courses in business (this
requirement may be met by a master's Degree in business or business-related discipline);
courses in statistics and research methodology; major area coursework; and free electives.
Students typically complete coursework within two years and spend the remainder of the
program working on a dissertation and other research projects.
Advancement to Candidacy
Advancement to candidacy requires a student to complete university and program
requirements and to pass comprehensive examinations following completion of course
requirements. The examinations are administered by the Doctoral Studies Committee. No more
than two attempts to pass comprehensive examinations are allowed. Results of the
examinations must be reported to the Doctoral Studies Committee, the Dean, and the Dean of
the UTSA Graduate School. Admission into the doctoral program does not guarantee
advancement to candidacy.
Candidates must demonstrate their ability to conduct independent research by completing and
defending an original dissertation. The student, in consultation with his or her supervising
professor, determines the research topic. The dissertation committee selected by the student
and supervising professor and approved by the Dean and the Dean of the UTSA Graduate
School guides and critiques the candidate's research. The candidate initially completes a
research proposal that is presented and must be approved by his or her committee. The
student then conducts his/her research, writes the dissertation and formally presents the
research to his/her Dissertation Committee for their approval.
Recent placements of our doctoral graduates have included Baylor University, University of Victoria, Auckland University of Technology, Central Connecticut State University, Texas Wesleyan University, and the University of Houston at Clear Lake.