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Department of Marketing

Department News

Welcome New Faculty
The department is pleased to welcome Dengfeng Yan, who joining the faculty in Fall 2012 as an assistant professor. Dengfeng received his Ph.D. in marketing from Hong Kong University of Science and Technology. His research focuses on how consumers construe information and how the difference in information construal influences a variety of judgments, such as product quality inference, health risk perception and affective forecasting. His research has appeared in the Journal of Consumer Research and the International Journal of Research in Marketing.

Jae Lee, Ph.D. '11 was recently published in the Journal of Consumer Research. Lee is an assistant professor at the University of Houston—Clear Lake. The article, which is based on research from a portion of his doctoral dissertation, investigates the effects of social exclusion on two different behaviors: conspicuous consumption and charitable donations. Read the article.

Marketing doctoral student Lingjiang (Lora) Tu, was recently published in the International Journal of Research in Marketing. The article developed and validated an 8-item scale to assess consumers' local-global identity. Read the article.

Min Liu, a third-year doctoral marketing student, had an article accepted in the International Journal of Research in Marketing. The article looks at how phonetic symbolism (conveying meaning through sound) influences brand name perceptions, the extent to which these effects generalize across languages and the implications for global brand name development. Read the article.

In the News
Professor Tina Lowrey offers reasons behind the continuing popularity of Apple products in an interview for Smart Money.

Professor Tina Lowrey explains the reasons why people give bad gifts for Smart Money & how to determine the type of gift giver you are in USA Today.

In an interview with Smart Money, Professor L. J. Shrum describes some the pricing psychology behind the tricks retailers use to entice consumers to spend more.

Marketing Department Nationally Ranked
The Marketing Department at UTSA is currently ranked 58th in the U.S. in research in marketing's four most impactful journals (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science) for 2009-2011. [Based on data compiled by UT – Dallas's Top 100 World Rankings of Business Schools Based on Research]

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