Basuroy Named New Chair of the Department of Marketing
Suman Basuroy, professor of marketing, has been named the new chair of the Department of Marketing.
Basuroy comes to UTSA from the University of Oklahoma where he previously was the Ruby K. Powell Professor and associate professor of marketing and supply chain management.
His research interests include the role of critics in motion pictures, managing product line sequels, bundling in video game marketing and studying how advertising impacts editorial content in the fashion industry.
“I look forward to shaping the future of the department,” said Basuroy, who received his Ph.D. from the Katz Graduate School of Business at the University of Pittsburgh. “And, I welcome the opportunity to collaborate with the college’s great consumer behavior scholars.”
Basuroy is eager to speak with employers and find out what skills they need from our graduate and undergraduate students. In addition he would like to review the academic offerings and possibly create some specialty areas based on the external feedback.
“Marketing is external facing,” he said. “I want our department to work with the community on real-life projects.”