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Faculty Research
RAJESH BHARGAVE, Assistant Professor of Marketing
Ph.D., Marketing, University of Pennsylvania, 2009, B.B.A., University of Texas, 2003.
Research Interests: Consumer behavior; remembered and anticipated experiences; time perception; decision making over time.
Recent Publications:
Zauberman, Gal, Jonathan Levav, Kristin Diehl, and Rajesh Bhargave (forthcoming), “1995 Feels so Close Yet So Far: The Effect of Event ‘Markers’ on the Subjective Feeling of Elapsed Time,” Psychological Science.
DAVID BOJANIC, Anheuser-Busch Foundation Professor of Tourism
D.B.A., Marketing, University of Kentucky, 1988; M.B.A., James Madison University, 1983; B.S., Markting, Pennsylvania State University, 1980.
Research Interests: Services marketing with an emphasis on tourism, sports, and hospitality. Specific interests include pricing, market segmentation, and sustainability.
Recent Publications:
Bojanic, D. and R. Warnick (forthcoming), "The Role of Purchase Decision Involvement in a Special Event," Journal of Travel Research.
Bojanic, D. (2011), "Using a Tourism Importance-Performance Typology to Investigate Environmental Sustainability on a Global Level," Journal of Sustainable Tourism, 19 (7).
Bojanic, D. (2011), "The Impact of Age and Family Life Experiences on Mexican Visitor Shopping Expenditures," Tourism Management, 32(2), 406-414.
Warnick, R., D. Bojanic, A. Mathur, and D. Ninan (2011), "Segmenting Event Attendees Based on Travel Distance, Frequency of Attendance and Involvement Measures: A Cluster Segmentation Technique," Event Management, 15(1), 97-103.
Kim, J., D. Bojanic, and R. Warnick (2009), "Price Bundling and Travel Product Pricing Practices Used by Online Channels of Distribution," Journal of Travel Research, 47(4), 403-412. (JTR List of Most Read Papers, 2009).
Musante, M., D. Bojanic, and J. Zhang (2009), “An Evaluation of Hotel Website Attribute Utilization and Effectiveness by Hotel Class”, Journal of Vacation Marketing, 15(3), 203-215.
Musante, M., D. Bojanic, and J. Zhang (2008), “A Modified Brand Personality Scale for the Restaurant Industry,” Journal of Hospitality and Leisure Marketing, 16(4).
Bojanic, D. , R. Warnick and M. Musante (2007), “An Extension of Burgernomics: Using a Full-Service Restaurant Product to Measure Purchasing Power Parity,” Journal of Hospitality Financial Management, 15(1), 57-69.
Bojanic, D. (2007), “Global Pricing Strategy for a Quick-Service Restaurant Chain,” FIU Hospitality and Tourism Review, Spring.
Bojanic, D. (2007), “Customer Profile of the “Carryout” Segment for Restaurants,” International Journal of Contemporary Hospitality Management, 19(1), 21-31.
Bojanic, D. and Y. Xu (2006), “An Investigation of Acculturation and the Dining-Out Behavior of Chinese Living in the United States,” International Journal of Hospitality Management, 25 (2), 211-226.
Bojanic, D. (2005), “Tourism Area Life Cycle Stage and the Impact of a Crisis, ASEAN Journal on Hospitality and Tourism,” 4(2), 139-150.
KRISTINA DURANTE, Assistant Professor of Marketing
Ph.D., Social Psychology, The University of Texas, Austin 2009; M.A., Social Sciences, The University of Chicago 2004; B.S. Mass Communication, Boston University 1995
Research Interests: Hormones and decision-making, evolutionary psychology, the consumer behavior of women and families, social influence
Durante, Kristina M., Ashley R. Arsena, and Vladas Griskevicius, “The Fluctuating Female Vote: Politics, Religion, and the Ovulatory Cycle,” Psychological Science, forthcoming.
Recent Publications:
Durante, Kristina M., Ashley R. Arsena, and Vladas Griskevicius, Hill, Sarah E., Christopher D. Rodeheffer, Vladas Griskevicius, Kristina M. Durante, and Andrew E. White, (2012) “Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect,” Journal of Personality and Social Psychology, 103 (2), 275-291.
Durante, Kristina M., Vladas Griskevicius, Jeffry A. Simpson, Stephanie M. Cantu, and Norman P. Li, (2012), “Ovulation Leads Women to Perceive Sexy Cads as Good Dads,” Journal of Personality and Social Psychology, 103 (2), 292-305.
Durante, Kristina M., Vladas Griskevicius, Jeffry A. Simpson, Stephanie M. Cantu, and Joshua M. Tybur (2012), “Sex Ratio and Women’s Career Choice: Does a Scarcity of Men Lead Women to Choose Briefcase over Baby?,” Journal of Personality and Social Psychology, 103 (1), 121-134.
Durante, Kristina M., Vladas Griskevicius, Sarah E. Hill, Carin Perilloux, and Norman P. Li (2011), “Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior,” Journal of Consumer Research, 37, 921-934.
Hill, Sarah E. and Kristina M. Durante, (2011), "Courtship, Competition, and the Pursuit of Attractiveness: Mating Goals Facilitate Health-Related Risk-Taking and Strategic Risk Suppression in Women,” Personality and Social Psychology Bulletin, 37, 383-394.
Hill, Sarah E. and Kristina M. Durante (2009), “Do Women Feel Worse to Look Their Best? Testing the Relationship between Self-Esteem and Fertility Status across the Menstrual Cycle,” Personality and Social Psychology Bulletin, 35, 1592-1601.
Durante, Kristina M. and Norman P. Li (2009), “Oestradiol Level and Opportunistic Mating in Women,” Proceedings of the Royal Society of London: Biology Letters, 5, 179-182.
Li, Norman P., Vladas Griskevicius, Kristina M. Durante, Peter K. Jonason, Derek J. Pasisz, and Katherine Aumer (2009), “An Evolutionary Perspective on Humor: Sexual Selection or Interest Indication?,” Personality and Social Psychology Bulletin, 35, 923-936.
Durante, Kristina M., Norman P. Li and Martie G. Haselton (2008), “Changes in Women’s Choice of Dress across the Ovulatory Cycle: Naturalistic and Laboratory Task-Based Evidence,” Personality and Social Psychology Bulletin, 34, 1451-1460.
TINA M. LOWREY, Professor of Marketing
Ph.D., Communication, University of Illinois, 1992; M.S., Advertising, University of Illinois, 1989; B.B.A., University of Houston, 1987.
Research Interests: Psycholinguistic theory and marketing communications; Gift-giving and ritualistic consumption; Children’s encoding of consumption knowledge.
Recent Publications:
McCarty, John A., and Tina M. Lowrey (2012), “Product Integration: Current Practices and New Directions,” in The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, 2nd edition, ed. L. J. Shrum, New York, NY: Taylor and Francis.
Wong, Nancy, L. J. Shrum, Farrah Arif, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie (2012), “A Process View of Materialism,” Journal of Business Research, forthcoming.
Baxter, Stacey, and Tina M. Lowrey (2011), “Phonetic Symbolism Effects Among Children,” Journal of Consumer Marketing, forthcoming.
Chaplin, Lan Nguyen, Wilson Bastos, and Tina M. Lowrey (2010), “Happy Adolescents See the Good in People,” Journal of Positive Psychology, 5 (5), 342-354.
Chaplin, Lan Nguyen, and Tina M. Lowrey (2010), “The Development of Consumer-Based Consumption Constellations in Children,” Journal of Consumer Research, 36 (5), 757-777.
Sabbane, Lalla Ilhame, Tina M. Lowrey, and Jean-Charles Chebat (2009), "The Effectiveness of Cigarette Warning Label Fear Threats on Non-Smoking Adolescents," Journal of Consumer Affairs, 43 (2), 332-345.
Shrum, L. J., Tina M. Lowrey, and Yuping Liu (2009), “Current Issues in Advertising Research,” in Handbook of Media Processes and Effects, eds. M. B. Oliver and R. Nabi, Thousand Oaks, CA: Sage Publications, 299-312.
Lowrey, Tina M., ed. (2008), Brick & Mortar Shopping in the 21st Century, New York, NY: Lawrence Erlbaum Associates.
Lowrey, Tina M. (2008), “The Case for a Complexity Continuum,” in Go Figure: New Directions in Advertising Rhetoric, eds. Edward F. McQuarrie and Barbara J. Phillips, Armonk, NJ: ME Sharpe, 159-177.
Lowrey, Tina M. & L. J. Shrum (2007), “Phonetic Symbolism and Brand Name Preference,” Journal of Consumer Research, 34 (3), 406-414.
Lowrey, Tina M., ed. (2007), Psycholinguistic Phenomena in Marketing Communications, Mahwah, NJ: Lawrence Erlbaum Associates.
Shrum, L. J. & Tina M. Lowrey (2007), “Sounds Convey Meaning: The Implications of Phonetic Symbolism for Brand Name Construction” in Psycholinguistic Phenomena in Marketing Communications, ed. Tina M. Lowrey, Mahwah, NJ: Lawrence Erlbaum, 39-58.
Lowrey, Tina M. (2006), "The Relation Between Script Complexity and Commercial Memorability," Journal of Advertising, 35 (3), 7-15.
Lowrey, Tina M., Cele C. Otnes, and Mary Ann McGrath (2005), "Shopping with Consumers: Reflections and Innovations," Qualitative Market Research: An International Journal, 8 (2), 176-188.
Lowrey, Tina M., Cele C. Otnes, and Julie A. Ruth (2004), "Social Influences on Dyadic Giving Over Time: A Taxonomy From the Giver's Perspective," Journal of Consumer Research, 30 (4), 547-558.
L. J. SHRUM, Professor of Marketing
Ph.D., Communication, University of Illinois, 1992; M.S., Advertising, University of Illinois, 1989; B.B.A., University of Houston, 1987.
Research Interests: Social cognition, self-concept, and consumer behavior.
Recent Publications:
Lee, Jaehoon and L. J. Shrum (2013), “Self-Threats and Consumption,” in Identity and Consumption, eds. Russell Belk and Ayalla R. Ruvio, New York: Routledge, forthcoming.
Zhang, Yinlong and L. J. Shrum (2013), “Culture and Self-‘Regulation: The Influence of Self-Construal on Impulsive Consumption,” in Identity and Consumption, eds. Russell Belk and Ayalla R. Ruvio, New York: Routledge, forthcoming.
Lee, Jaehoon & L. J. Shrum (2012), “Consumer Reactions to Need Threat: How Social Exclusion Influences Conspicuous Consumption and Helping Behavior,” Journal of Consumer Research, forthcoming.
Shrum, L. J. and Jaehoon Lee (2012), “Television’s Persuasive Narratives: How Television Influences Values, Attitudes, and Beliefs,” in The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, 2nd edition, ed. L .J. Shrum, New York: Taylor and Francis, forthcoming.
Shrum, L. J., Min Liu, Mark Nespoli, and Tina M. Lowrey (2012), “Persuasion and Marketing,” in The Persuasion Handbook, eds. James Dillard & Lijiang Shen, Thousand Oaks, CA: Sage, forthcoming.
Shrum, L. J., ed. (2012), The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, 2nd edition, NY: Taylor & Francis.
Shrum, L. J., Jaehoon Lee, James E. Burroughs, and Aric Rindfleisch (2012), “An On-line Process Model of Second-Order Cultivation Effects: How Television Cultivates Material Values and Its Consequences for Life Satisfaction,” Human Communication Research, 38 (January), 34-57, forthcoming.
Lalwani, Ashok K., L. J. Shrum, & Chi-Yue Chiu (2009), “Motivated Response Styles: The Role of Cultural Values, Regulatory Focus, and Self-Consciousness in Socially Desirable Responding,” Journal of Personality and Social Psychology, 96 (April), 870-882.
Zhang, Yinlong & L. J. Shrum (2009), “The Effect of Self-Construal on Impulsive Consumption,” Journal of Consumer Research, 35 (February), 838-850.
Shrum, L. J., Tina M. Lowrey, & Yuping Liu (2009), “Current Issues in Advertising Research,” in Handbook of Media Effects, eds. Mary Beth Oliver & Robin Nabi, Thousand Oaks, CA: Sage, 299-312.
Shrum, L. J. (2009), “Television Viewing and Social Reality: Effects and Underlying Processes,” in Social Psychology of Consumer Behavior, ed. Michaela Wänke, New York: Psychology Press, 251-272.
Lowrey, Tina M. & L. J. Shrum (2007), “Phonetic Symbolism and Brand Name Preference,” Journal of Consumer Research, 34 (3), 406-414.
DAVID SILVERA, Associate Professor of Marketing
Ph.D., Social Psychology, University of Texas, 1994; M.B.A., University of California at Irvine, 1988; B.S., Mathematics, University of California at Irvine, 1984.
Research Interests: Attributions and consumer behavior; Consumer judgment and decision-making; Impulse buying and consumer self-regulation; Philosophy of science; Endorsement advertising; Possession attachment.
Recent Publications:
Krull, Douglas S., & David H. Silvera (in press), “Superficial details influence perceptions of what is scientific,” Journal of Applied Social Psychology.
Silvera, David H., Daniel Laufer, and Tracy Meyer (2012), “Age-related Reactions to a Product Harm Crisis,” Journal of Consumer Marketing, 29 (4), 302-309.
Laufer, Daniel, David H. Silvera, D. H., Brian McBride, and Susan Schertzer (2010), “Communicating Charity Successes across Cultures: Highlighting Individual or Collective Achievement,” European Journal of Marketing, 44 (9/10), 1322-1333.
Laufer, Daniel, Kate Gillespie, and David H. Silvera (2009), “The role of country of manufacture in consumers’ attributions of blame in an ambiguous product-harm crisis,” Journal of International Consumer Marketing, 21 (3), 189-201.
Schertzer, Susan, Daniel Laufer, and David H. Silvera (2008), “A Cross-cultural Validation of a Gender Role Identity Scale in Marketing,” International Marketing Review, 25 (3), 312-323.
Krull, Douglas, S., Charles R. Seger, and David H. Silvera (2008), “Smile When You Say That: Effects of Willingness on Dispositional Inferences,” Journal of Experimental Social Psychology, 44, 735-742.
Neilands, Torsten B., David H. Silvera, Judith A. Perry, Astrid M. Richardsen, and Arne Holte (2008), “A Validation and Short Form of the Basic Character Inventory,” Scandinavian Journal of Psychology, 49, 161-168.
Silvera, David H., Anne M. Lavack, and Fredric Kropp (2008), “Impulse Buying: The Role of Affect, Social Influence, and Subjective Well-being,” Journal of Consumer Marketing, 25 (1), 23-33.
Perry, Judith A., David H. Silvera, Torsten B. Neilands, Jan H. Rosenvinge, and Tina Hanssen (2008), “A Study of the Relationship between Parental Bonding, Self-concept, and Eating Disturbances in Norwegian and American College Populations,” Eating Behaviors, 9 (1), 13-24.
JILL SUNDIE, Assistant Professor of Marketing
Ph.D., Psychology, Arizona State University, 2003; M. A., Economics, University of Southern California, 1995; B.A., Economics, University of Arizona, 1993.
Research Interests: Motivations for status consumption and economic decision-making from an evolutionary biological perspective, social influence, consumer affect, and the effects of materialism on interpersonal relationships.
Recent Publications:
Sundie, Jill M., Douglas T. Kenrick, Vladas Griskevicius, Joshua M. Tybur, Kathleen D. Vohs, and Daniel J. Beal (2011), “Peacocks, Porsches, and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System,” Journal of Personality and Social Psychology, 100(4), 664-680.
Kenrick, Douglas T., Vladas Griskevicius, Jill M. Sundie, Norman P. Li, Yexin Li, and Steven L. Neuberg (2009), “Deep Rationality: The Evolutionary Economics of Decision Making,” Social Cognition, 27, 764-785.
Sundie, Jill M., James Ward, Daniel J. Beal, Wynne W. Chin, and Stephanie Oneto (2009), “Schadenfreude as a Consumption-Related Emotion: Feeling Happiness about the Downfall of Another’s Product,” Journal of Consumer Psychology, 19, 356-373.
Griskevicius, Vladas, Noah J. Goldstein, Chad R. Mortensen, Jill M. Sundie, Robert B. Cialdini and Douglas T. Kenrick (2009), “Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion,” Journal of Marketing Research, 46 (3), 384-395.
Cohen, Adam B., Ariel Malka, Eric D. Hill, Felix Thoemmes, Peter C. Hill, and Jill M. Sundie (2009), “Race as a Moderator of the Relationship between Religiosity and Political Alignment,” Personality & Social Psychology Bulletin, 35 (3), 271-282.
DENFENG YAN, Assistant Professor of Marketing
Ph.D., Marketing, Hong Kong University of Science and Technology, 2012; M.Phil, Marketing, Hong Kong Baptist University, 2007; B.A., Political Science, Nanjing University, 2003.
Research Interest: Construal level theory; Health risk perception; Mental imagery.
Recent Publications:
Yan, Dengfeng and Jaideep Sengupta (2013), “The Influence of Base Rate and Case Information on Health Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity”, Journal of Consumer Research.
Yan, Dengfeng and Jaideep Sengupta (2011), “Effects of Construal Level on the Price-Quality Relationship”, Journal of Consumer Research, 38 (2), 376-389.
ALLEN ZHANG, Associate Professor of Marketing
Ph.D., Marketing, University of Pittsburgh, 2004; M.Ph., Hong Kong University of Science & Technology, 1999; B.A., History, Renmin University of China, 1992.
Research Interests: Consumer psychology of cross-cultural and globalization issues
Recent Publications:
Tu, Lingjiang, Adwait Khare, & Yinlong Zhang(2011), “Measuring Global versus Local Identity,” forthcoming at International Journal of Research in Marketing.
Zhang, Yalan, & Zhang, Yinlong (2011), “The Impact of Jin-Shang Teachings on Chinese People’ Trust,” Asian Journal of Social Psychology, 14, 197-206.
Zhang, Yinlong, Karen P. Winterich, & Vikas Mittal (2010), “Power-Distance Belief and Impulsive Buying,” Journal of Marketing Research, (October), 945-54.
Zhang, Yinlong, & Adwait Khare, “The Impact of Accessible Identities on the Evaluation of Global versus Local Products,” Journal of Consumer Research, 36 (October), 524-537.
Zhang, Yinlong, & L.J. Shrum (2009), "The Influence of Self-Construal on Impulsive Consumption,” Journal of Consumer Research. 38 (February), 838-850.
Zhang, Yinlong & Vikas Mittal (2007), “The Attractiveness of Enriched and Impoverished Options: Culture, Self-Construal, and Regulatory Focus,” Personality and Social Psychology Bulletin, 33 (4), 588-598.
Zhang, Yinlong, Lawrence Feick, & Lydia Price (2006), “The Impact of Self-Construal on Aesthetic Preference for Angular versus Rounded Shapes,” Personality and Social Psychology Bulletin, 32 (6), 794-805.
Zhang, Yinlong & Vikas Mittal (2005), “Decision Difficulty: Effects of Procedural and Outcome Accountability,” Journal of Consumer Research, 32(3), 465-472.
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