SUMAN BASUROY, Professor of Marketing
Ph.D., University of Pittsburgh, MA Carnegie Mellon, BA Brandeis University
Research Interests: Marketing of cultural products, pricing and promotions, advertising and retailing
Recent Publications (Refereed Journal Articles/Google Citations):
Gretz, Richard T. and Suman Basuroy, “Why Quality May Not Always Win: The Impact of Product Life-Cycles on Quality and Network Effects in High-Tech Markets,” Journal of Retailing, Vol. 89, 2013, pp. 281-300. (2) PDF
Rinallo, Diego, Suman Basuroy, Ruhai Wu and Hyo Jin Jeon, “The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions,” Journal of Business Ethics, Vol. 114.3, May 2013, pp. 425-441. (3) PDF
Wu, Ruhai, Suman Basuroy and Srinath Beldona, “Integrating Production Costs in Channel Decisions,” Journal of Retailing, Vol. 87, No. 1, March 2011, pp. 101-110. (3) PDF
Rinallo, Diego and Suman Basuroy, “Does Advertising Spending Influence Media Coverage of Advertiser?” Journal of Marketing, Vol. 73, November 2009, pp. 33-46. (31) PDF
Basuroy, Suman and Subimal Chatterjee, “Fast and Frequent: Investigating Box Office Performance of Motion Picture Sequels,” Journal of Business Research, Vol. 61, July 2008, pp. 798-803. (27) PDF
Gajanan, Shailendra, Suman Basuroy and Srinath Beldona, “Category Management, Product Assortment and Consumer Welfare,” Marketing Letters, Vol. 18, Issue 3, September 2007, pp. 135-148. [Lead Article in September 2007 Issue] (15) PDF
Boatwright, Peter, Suman Basuroy and Wagner Kamakura, “Reviewing the Reviewers: The Impact of Individual Film Critics on Box Office Performance,” Quantitative Marketing & Economics, Vol. 5, No. 4, December 2007, pp. 401-425. (60) PDF
Basuroy, Suman, Kalpesh K. Desai and Debu Talukdar, “An Empirical Investigation of Signaling in the Motion Picture Industry,” Journal of Marketing Research, Vol. 43, No. 2, 2006, pp. 287-295. (100) PDF
Kamakura, Wagner, Suman Basuroy, and Peter Boatwright, “Is Silence Golden? An Inquiry Into the Meaning of Silence in Professional Product Evaluations,” Quantitative Marketing and Economics, Vol. 4, No. 2, 2006, pp. 119-141. (28) PDF
Ravid, Abraham S., John K. Wald and Suman Basuroy, “Distributors and Film Critics: It Takes Two to Tango?” Journal of Cultural Economics, Vol. 30, No. 30, 2006, pp. 201-218. (31) PDF
Mantrala, Murali, Suman Basuroy and Shailendra Gajanan, “Do Style-goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors?” Marketing Letters, Vol. 16, No. 1, 2005, pp. 53-66. (7) PDF
Desai, Kalpesh K. and Suman Basuroy, “Interactive Influences of Genre Familiarity, Star Power, and Critics’ Reviews In the Cultural Goods Industry: The Case of Motion Pictures,” Psychology and Marketing, Vol. 22, No. 3, 2005, pp. 203-223 [Lead Article in the Issue]. (64) PDF
Basuroy, Suman, Subimal Chatterjee, and S. Abraham Ravid, “How Critical Are Critical Reviews?Â The Box Office Effects of Film Critics, Star Power and Budgets,” Journal of Marketing, Vol. 67, No. 4, 2003, pp. 103-117. (408) PDF
Chatterjee, Subimal, Timothy B. Heath, and Suman Basuroy, “Failing to Suspect Collusion in Price Matching Guarantees: Consumer Limitations in Game Theoretic Reasoning,” Journal of Consumer Psychology, Vol. 13, No. 3, 2003, pp. 255-267. (21) PDF
Bagozzi, Richard, Utpal Dholakia and Suman Basuroy, “How Effortful Decisions Get Enacted: The Motivating Role of Decision Processes, Desires, and Anticipated Emotions,” Journal of Behavioral Decision Making, Vol. 16, 2003, pp. 273-295. (159) PDF
Dholakia, Utpal, Suman Basuroy, and Kerri Soltysinski, “Auction or Agent (or Both)? A Study of Factors Moderating the Herding Bias in Digital Auctions,” International Journal of Research in Marketing, Vol. 19, No. 2, June 2002, pp. 115-130. [Lead article in the June 2002 issue]. (73) PDF
Basuroy, Suman, Murali Mantrala, and Rockney Walters, “The Impact of Category Management on Retail Prices and Performance: Theory and Evidence,” Journal of Marketing, Vol. 65, October 2001, pp. 16 -32. [Excerpted in Marketing, (UK) on 29th November 2001, by Tim Ambler, and in Marketing News, September 10, 2001 issue.] (141) PDF
Basuroy, Suman and Dung Nguyen, “Multinomial Logit Market Share Models: Equilibrium Characteristics and Strategic Implications,” Management Science, Vol. 44, No. 10, October 1998, pp. 1396 - 1408. (51) PDF
RAJESH BHARGAVE, Assistant Professor of Marketing
Ph.D., Marketing, University of Pennsylvania, 2009, B.B.A., University of Texas, 2003.
Research Interests: Effect of social context on consumer behavior; evaluations of hedonic experiences; time perception; and judgment and decision-making.
Bhargave, Rajesh and Nicole Votolato Montgomery, "The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences,"Journal of Consumer Research, Vol. 40, No. 3, 2013.
Kapitan, Sommer and Rajesh Bhargave, "Navigating Residue Sensitivity in the Used Goods Marketplace," Psychology and Marketing, Vol. 30, No. 4, 2013, pp. 305-317.
Zauberman, Gal, Jonathan Levav, Kristin Diehl and Rajesh Bhargave, “1995 Feels So Close Yet So Far: The Effect of Event ‘Markers’ on the Subjective Feeling of Elapsed Time," Psychological Science, Vol. 21, No. 1, 2010.
DAVID BOJANIC, Anheuser-Busch Foundation Professor of Tourism
D.B.A., Marketing, University of Kentucky, 1988; M.B.A., James Madison University, 1983; B.S., Markting, Pennsylvania State University, 1980.
Research Interests: Services marketing with an emphasis on tourism, sports, and hospitality. Specific interests include pricing, market segmentation, and sustainability.
Bojanic, D. and R. Warnick (forthcoming), "The Role of Purchase Decision Involvement in a Special Event," Journal of Travel Research.
Bojanic, D. (2011), "Using a Tourism Importance-Performance Typology to Investigate Environmental Sustainability on a Global Level," Journal of Sustainable Tourism, Vol. 19 (7).
Bojanic, D. (2011), "The Impact of Age and Family Life Experiences on Mexican Visitor Shopping Expenditures," Tourism Management, Vol. 32, (2), pp. 406-414.
Warnick, R., D. Bojanic, A. Mathur, and D. Ninan (2011), "Segmenting Event Attendees Based on Travel Distance, Frequency of Attendance and Involvement Measures: A Cluster Segmentation Technique," Event Management, Vol. 15, (1), pp. 97-103.
Kim, J., D. Bojanic, and R. Warnick (2009), "Price Bundling and Travel Product Pricing Practices Used by Online Channels of Distribution," Journal of Travel Research, Vol. 47, (4), pp. 403-412. (JTR List of Most Read Papers, 2009).
Musante, M., D. Bojanic, and J. Zhang (2009), â€œAn Evaluation of Hotel Website Attribute Utilization and Effectiveness by Hotel Classâ€, Journal of Vacation Marketing, Vol. 15, (3), pp. 203-215.
Musante, M., D. Bojanic, and J. Zhang (2008), â€œA Modified Brand Personality Scale for the Restaurant Industry,â€ Journal of Hospitality and Leisure Marketing, Vol. 16, (4).
Bojanic, D. , R. Warnick and M. Musante (2007), â€œAn Extension of Burgernomics: Using a Full-Service Restaurant Product to Measure Purchasing Power Parity,â€ Journal of Hospitality Financial Management, Vol. 15, (1), pp. 57-69.
Bojanic, D. (2007), â€œGlobal Pricing Strategy for a Quick-Service Restaurant Chain,â€ FIU Hospitality and Tourism Review, Spring.
Bojanic, D. (2007), â€œCustomer Profile of the â€œCarryoutâ€ Segment for Restaurants,â€ International Journal of Contemporary Hospitality Management, Vol. 19, (1), pp. 21-31.
Bojanic, D. and Y. Xu (2006), â€œAn Investigation of Acculturation and the Dining-Out Behavior of Chinese Living in the United States,â€ International Journal of Hospitality Management, Vol. 25, (2), pp. 211-226.
Bojanic, D. (2005), â€œTourism Area Life Cycle Stage and the Impact of a Crisis, ASEAN Journal on Hospitality and Tourism,â€ Vol. 4, (2), pp. 139-150.
KRISTINA DURANTE, Assistant Professor of Marketing
Ph.D., Social Psychology, The University of Texas, Austin 2009; M.A., Social Sciences, The University of Chicago 2004; B.S. Mass Communication, Boston University 1995
Research Interests: Hormones and decision-making, evolutionary psychology, the consumer behavior of women and families, social influence
“Adaptive Workarounds,” with Paul W. Eastwick, Current Opinion in Psychology, forthcoming. PDF
"Playing the Field: The Effect of Fertility on Women's Desire for Variety," with Ashley R. Arsena, Journal of Consumer Research, forthcoming. PDF
"Fertility Can Have Different Effects for Single and Non-Single Women: Reply to Harris and Mickes," with Ashley R. Arsena and Vladas Griskevicius, Psychological Science, Vol. 25, No. 5, 2014, pp. 1150-1152. PDF
"Fertile and Selectively Flirty: Women’s Behavior Toward Men Changes Across the Ovulatory Cycle," with Stephanie M. Cantu, Jeffrey A. Simpson, Vladas Griskevicius, Yanna Weisberg and Daniel Beal, Psychological Science, Vol. 25, No. 2, 2014, pp. 431-438. PDF
"Money, Status and the Ovulatory Cycle," with Vladas Griskevicius, Stephanie M. Cantu and Jeffry A. Simpson, Journal of Marketing Research, Vol. 51, No. 1, 2014, pp. 27-39. PDF
“The Fluctuating Female Vote: Politics, Religion, and the Ovulatory Cycle,” with Ashley R. Arsena and Vladas Griskevicius, Psychological Science, Vol. 6, No. 24, 2013, pp. 1007-1016. PDF
“Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect,” with Sarah E. Hill, Christopher D. Rodeheffer, Vladas Griskevicius and Andrew E White, Journal of Personality and Social Psychology, Vol. 2, No. 103, 2012, pp. 275-291. PDF
“Ovulation Leads Women to Perceive Sexy Cads as Good Dads”, with Vladas Griskevicius, Jeffry A. Simpson, Stephanie M. Cantu and Norman P. Li, Journal of Personality and Social Psychology, Vol. 2, No. 103, 2012, pp. 292-305. PDF
“Sex Ratio and Women’s Career Choice: Does a Scarcity of Men Lead Women to Choose Briefcase over Baby?” with Vladas Griskevicius, Jeffry A. Simpson, Stephanie M. Cantu and Joshua M. Tybur, Journal of Personality and Social Psychology, Vol. 1, No. 103, 2012, pp. 121-134. PDF
“Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior,” with Vladas Griskevicius, Sarah E. Hill, Carin Perilloux and Norman P. Li , Journal of Consumer Research, Vol. 37, 2011, pp. 921-934. PDF
"Courtship, Competition, and the Pursuit of Attractiveness: Mating Goals Facilitate Health-Related Risk-Taking and Strategic Risk Suppression in Women,” with Sarah E. Hill, Personality and Social Psychology Bulletin, Vol. 37, 2011, pp. 383-394. PDF
“Do Women Feel Worse to Look Their Best? Testing the Relationship between Self-Esteem and Fertility Status across the Menstrual Cycle,” with Sarah E. Hill, Personality and Social Psychology Bulletin, Vol. 35, 2009, pp. 1592-1601. PDF
“Oestradiol Level and Opportunistic Mating in Women,” with Norman P. Li, Proceedings of the Royal Society of London: Biology Letters, Vol. 5, 2009, pp. 179-182. PDF
“Changes in Women’s Choice of Dress across the Ovulatory Cycle: Naturalistic and Laboratory Task-Based Evidence,” with Norman P. Li and Martie G. Haselton, Personality and Social Psychology Bulletin, Vol. 34, 2008, pp. 1451-1460. PDF
DAVID SILVERA, Associate Professor of Marketing
Ph.D., Social Psychology, University of Texas, 1994; M.B.A., University of California at Irvine, 1988; B.S., Mathematics, University of California at Irvine, 1984.
Research Interests: Attributions and consumer behavior; Consumer judgment and decision-making; Impulse buying and consumer self-regulation; Philosophy of science; Endorsement advertising; Possession attachment.
Krull, Douglas S., & David H. Silvera (in press), “Superficial details influence perceptions of what is scientific,” Journal of Applied Social Psychology.
Silvera, David H., Daniel Laufer, and Tracy Meyer (2012), “Age-related Reactions to a Product Harm Crisis,” Journal of Consumer Marketing, Vol. 29, (4), pp. 302-309.
Laufer, Daniel, David H. Silvera, D. H., Brian McBride, and Susan Schertzer (2010), “Communicating Charity Successes Across Cultures: Highlighting Individual or Collective Achievement,” European Journal of Marketing, Vol. 44, (9/10), pp. 1322-1333.
Laufer, Daniel, Kate Gillespie, and David H. Silvera (2009), “The Role of Country of Manufacture in Consumers’ Attributions of Blame in an Ambiguous Product-harm Crisis,” Journal of International Consumer Marketing, Vol. 21, (3), pp. 189-201.
Schertzer, Susan, Daniel Laufer, and David H. Silvera (2008), “A Cross-cultural Validation of a Gender Role Identity Scale in Marketing,” International Marketing Review, Vol. 25, (3), pp. 312-323.
Krull, Douglas, S., Charles R. Seger, and David H. Silvera (2008), “Smile When You Say That: Effects of Willingness on Dispositional Inferences,” Journal of Experimental Social Psychology, Vol. 44, pp. 735-742.
Neilands, Torsten B., David H. Silvera, Judith A. Perry, Astrid M. Richardsen, and Arne Holte (2008), “A Validation and Short Form of the Basic Character Inventory,” Scandinavian Journal of Psychology, Vol. 49, pp. 161-168.
Silvera, David H., Anne M. Lavack, and Fredric Kropp (2008), “Impulse Buying: The Role of Affect, Social Influence, and Subjective Well-being,” Journal of Consumer Marketing, Vol. 25, (1), pp. 23-33.
Perry, Judith A., David H. Silvera, Torsten B. Neilands, Jan H. Rosenvinge, and Tina Hanssen (2008), “A Study of the Relationship between Parental Bonding, Self-concept, and Eating Disturbances in Norwegian and American College Populations,” Eating Behaviors, Vol. 9, (1), pp. 13-24.
DENFENG YAN, Assistant Professor of Marketing
Ph.D., Marketing, Hong Kong University of Science and Technology, 2012; M.Phil, Marketing, Hong Kong Baptist University, 2007; B.A., Political Science, Nanjing University, 2003.
Research Interest: Numerical information processing, psychological distance and sensory marketing.
Yan, Dengfeng, "Future Events Are Far Away: Exploring the Distance-on-Distance Effect," Journal of Personality and Social Psychology, forthcoming.
Yan, Dengfeng and A.V. Muthukrishnan,"Killing Hope with Good Intention: Effects of Consolation Prizes on Preferences for Lottery Promotions,"Journal of Marketing Research, forthcoming.
Yan, Dengfeng, Jaideep Sengupta and Robert S. Wyer, "Package Size and Perceived Quality: The Intervening Role of Unit Price Perceptions," Journal of Consumer Psychology, Vol. 24, No. 1, 2014, pp. 4-17.
Yan, Dengfeng and Rod Duclos, "Making Sense of Numbers: Effects of Alphanumeric Brand Names on Attribute Inference,"International Journal of Research in Marketing, Vol. 30, No. 2, 2013, pp. 179-184.
Yan, Dengfeng and Jaideep Sengupta, “The Influence of Base Rate and Case Information on Health Risk Perceptions: A Unified Model of Self-Positivity and Self-Negativity," Journal of Consumer Research, Vol. 39, No. 5, 2013, pp. 931-946.
Yan, Dengfeng and Jaideep Sengupta, “Effects of Construal Level on the Price-Quality Relationship,” Journal of Consumer Research, Vol. 38, No. 2, pp. 376-389.
ALLEN ZHANG, Professor of Marketing
Ph.D., Marketing, University of Pittsburgh, 2004; M.Ph., Hong Kong University of Science & Technology, 1999; B.A., History, Renmin University of China, 1992.
Research Interests: Consumer psychology of cross-cultural and globalization issues
Winterich, K., and Yinlong Zhang, "Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior,”Journal of Consumer Research, forthcoming in 2014.
Kim, Y., and Yinlong Zhang, "The Impact of Power-Distance Belief on Consumers’ Preference for Status Brands,” Journal of Global Marketing, forthcoming in 2014.
Zhang, Yinlong., L. Feick, and V. Mittal, "How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth,”Journal of Consumer Research, forthcoming in 2014.
Winterich, K., Yinlong Zhang, and V. Mittal, “How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory,”International Journal of Research in Marketing, Vol. 29, Issue 4, 2012, pp. 346-354.
Tu, L., A. Khare, and Yinlong Zhang, “A Short 8-item Scale for Measuring Consumers’ Local-Global Identity,”International Journal of Research in Marketing, Vol. 29, Issue 1, 2012, pp. 35-42.
Zhang, Yalan, and Yinlong Zhang, “The Impact of Jin-Shang Teachings on Chinese People’ Trust,” Asian Journal of Social Psychology, Vol. 14, 2011, pp. 197-206.
Zhang, Yinlong, Karen P. Winterich, and Vikas Mittal, “Power-Distance Belief and Impulsive Buying,” Journal of Marketing Research, October 2010, pp. 945-54.
Zhang, Yinlong, and Adwait Khare, “The Impact of Accessible Identities on the Evaluation of Global versus Local Products,” Journal of Consumer Research, Vol. 36, October 2009, pp. 524-537.
Zhang, Yinlong, and L.J. Shrum, "The Influence of Self-Construal on Impulsive Consumption,” Journal of Consumer Research. Vol. 38, February 2009, pp. 838-850.
Zhang, Yinlong and Vikas Mittal, “The Attractiveness of Enriched and Impoverished Options: Culture, Self-Construal, and Regulatory Focus,” Personality and Social Psychology Bulletin, Vol. 33, Issue 4, April 2007, pp. 588-598.
Zhang, Yinlong, Lawrence Feick, and Lydia Price, “The Impact of Self-Construal on Aesthetic Preference for Angular versus Rounded Shapes,” Personality and Social Psychology Bulletin, Vol. 32, Issue 6, 2006, pp. 794-805.
Zhang, Yinlong and Vikas Mittal, “Decision Difficulty: Effects of Procedural and Outcome Accountability,” Journal of Consumer Research, Vol. 32, Issue 3, 2005, pp. 465-472.