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Marketing is an essential component of any business organization that seeks to make a profit and, as well, can contribute to the success of non-profit organizations. It begins with understanding the wants and desires of prospective customers and helping the firm to develop innovative and competitive offerings that will deliver customer satisfaction. Once this is accomplished, marketing is also responsible for pricing, distribution and promotion of the firm’s brand offerings.
The marketing faculty at UTSA are committed to developing new knowledge that will benefit business organizations, nonprofit organizations, consumers and society and conveying this new knowledge to students. They are leading scholars in marketing and consumer behavior, and they consistently publish cutting-edge research in the field’s most rigorous and prestigious journals. UTSA’s marketing department is currently ranked one of the top 50 universities in the country for research productivity.
The Marketing Department provides a wide variety of courses, including Principles of Marketing, Marketing Research, Consumer Behavior, Retailing, Advertising, Personal Selling, International Marketing, Sports Marketing and the Marketing Capstone course, as well as opportunities for independent study and internships. The department also includes a concentration in tourism, which offers a variety of courses in tourism marketing.
At the graduate level, marketing contributes one of the core business course components to the MBA program as well as a concentration in marketing. The department also offers a Ph.D. concentration in marketing as part of the Business Administration doctoral program.
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