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Marketing is an essential component of any business organization that seeks to make a profit and, as well, can contribute to the success of non-profit organizations. It begins with understanding the wants and desires of prospective customers and helping the firm to develop innovative and competitive offerings that will deliver customer satisfaction. Once this is accomplished, marketing is also responsible for pricing, distribution and promotion of the firm’s brand offerings.
The marketing faculty at UTSA are committed to developing new knowledge that will benefit business organizations, nonprofit organizations, consumers and society and conveying this new knowledge to students. They are leading scholars in marketing and consumer behavior, and they consistently publish cutting-edge research in the field’s most rigorous and prestigious journals. UTSA’s marketing department is currently ranked one of the top 50 universities in the country for research productivity.
The Marketing Department provides a wide variety of courses, including Principles of Marketing, Marketing Research, Consumer Behavior, Retailing, Advertising, Personal Selling, International Marketing, Sports Marketing and the Marketing Capstone course, as well as opportunities for independent study and internships. The department also includes a concentration in tourism, which offers a variety of courses in tourism marketing.
At the graduate level, marketing contributes one of the core business course components to the MBA program as well as a concentration in marketing. The department also offers a Ph.D. concentration in marketing as part of the Business Administration doctoral program.
New Faculty Hire: The Department Welcomes Kristina Durante
 The Dept. of Marketing is pleased to welcome Kristina Durante to the faculty starting Fall 2011. Kristina holds a Ph.D. in Social Psychology from The University of Texas, Austin and a B.S. in Mass Communication from Boston University. She is currently doing a postdoc at the Carlson School at University of Minnesota.
Her research focuses on how social and biological factors unconsciously influence consumer behavior. Her work has appeared in the Journal of Consumer Research, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, and Proceedings of the Royal Society of London. Kristina’s research has been featured in hundreds of media outlets worldwide including CNN, Business Week, Psychology Today, Fox News, BBC News, NPR, CBS News, The Chicago Tribune, The Chicago Sun-Times, The Daily Telegraph, The Daily Mail, The Globe and Mail, Cosmopolitan, Allure, Marie Claire, Men’s Health, and Women’s Health Magazine. Prior to entering academia, Kristina spent 7 years as an entertainment marketing and publicity manager at Metro-Goldwyn-Mayer, RCA Records, and Planet Hollywood International.
UTSA Marketing Nationally Ranked for Research Productivity
The Marketing Department at UTSA is currently ranked 19th in the U.S. and 24th in the world in research in marketing’s four most impactful journals (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science) for 2009, and is ranked 37th in the U.S and 42nd nationally for the previous three-year period (2007-2009). [Based on data compiled by UT – Dallas’s Top 100 World Rankings of Business Schools Based on Research]
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