Dr. Victor L. Heller is an associate professor of marketing in the College of Business. He has been on the UTSA faculty since 1992. He holds a B.A., M.P.A. and Ph.D. from Arizona State University.
Dr. Heller’s career has blended academic and practical experiences. He has taught at Arizona State University, Northern Arizona University and the American Graduate School of International Management (Thunderbird). His practitioner experiences include CEO of a non-profit association, CFO of a not-for-profit organization, registered lobbyist, director of a state agency, university administrator and an assistant to a mayor, a city manager and a university president. He has traveled to and conducted business in 23 countries.
He has received a number of awards, including the IIQEST-Robert A. Beck Journalism Award for his work in international business ethics. He was also selected as the Outstanding MBA Professor for his ethics class. He has been active in numerous local, state, national and international professional boards and organizations. His military service included overseas assignments in Cuba, Spain and Vietnam.
» Ethics
» Organizational transformation
» Strategy
» Public policy analysis
“Positioning a Firm’s Initial Market Offering: A Strategic Application of a Customer-Based Paradigm," J.R. Darling, and D.M. Tablada, European Business Review, forthcoming.
“Organizational Development in an Era of Socioeconomic Change: A Focus on The Key to Successful Management Leadership,” with J.R. Darling, Organization Development Journal, forthcoming.
“Effective Management Communication and Team-Building: A Case Focusing on a KEY to Enhancement in a Sales Organization,” with J.R. Darling, and B.J. Wilson, B. J., Journal of Business Communication, forthcoming.
Business Ethics: Philosophies Principles and Practices, with N.A. Heller, 1st Edition, Dubuque: Iowa, Kendall-Hunt, 2007.
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