Tina M. Lowrey holds a Ph.D. in communications from the Institute of Communications Research at the University of Illinois, an M.S. in advertising from the University of Illinois, and a B.B.A. in finance from the University of Houston. Professor Lowrey was previously a faculty member at Rider University and has been a visiting professor at Ecole Superieur de Commerce de Paris (ESCP), the Stern School of Business at New York University, Tulane University, the University of Sydney and the Wharton School of the University of Pennsylvania.
Professor Lowrey's research interests include children's understanding of brand symbolism, gift giving and ritual, and the application of psycholinguistic theory to marketing communications. Her research has appeared in numerous journals, including Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Advertising, as well as numerous edited volumes. She has edited three scholarly books, including the recent 2008 Brick & Mortar Shopping in the 21st Century (Erlbaum) and the 2007 Psycholinguistic Phenomena in Marketing Communications (Erlbaum).
Professor Lowrey serves on the editorial review boards of the Journal of Advertising, Journal of Consumer Psychology, Media Psychology, and Psychology & Marketing.
» Psycholinguistic theory and marketing communications
» Gift-giving and ritualistic consumption
» Children’s encoding of consumption knowledge
"Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications," with Nancy Wong, L. J. Shrum, Farrah Arif, Sunaina Chugani, Alexander Gunz, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott and Jill Sundie, Journal of Research for Consumers, forthcoming.
"A Process View of Materialism," with Nancy Wong, L. J. Shrum, Farrah Arif, Sunaina Chugani, Alexander Gunz,Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott and Jill Sundie, Journal of Business Research, forthcoming.
"Phonetic Symbolism Effects Among Children," with Stacey Baxter, The Journal of Consumer Marketing, 2011.
"Happy Adolescents See the Good in People," with Lan Nguyen Chaplin and Wilson Bastos, Journal of Positive Psychology, Vol. 5, No.5, 2010, pp. 342-354.
"Product Integration: Current Practices and New Directions," with John A. McCarty, in The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, 2nd edition, ed. L. J. Shrum, New York, NY: Taylor and Francis, scheduled for publication in 2012.
"The Development of Consumer-Based Consumption Constellations in Children," with Lan Nguyen Chaplin, Journal of Consumer Research, Vol. 36, No. 5, 2010, pp. 757-777.
"Advertising and the IMC Process," with Youngseon Kim, in Wiley International Encyclopedia of Marketing, eds. G. E. Belch and M. Belch, West Sussex, UK: Wiley, 2010.
"Brand Extensions and Flanker Brands," with Youngseon Kim, in Wiley International Encyclopedia of Marketing, eds. G. E. Belch and M. Belch, West Sussex, UK: Wiley, 2010.
"Viral Marketing," with Youngseon Kim, in Wiley International Encyclopedia of Marketing, eds. G. E. Belch and M. Belch, West Sussex, UK: Wiley, 2010.
"Environmental Consumer Behavior," with John A. McCarty and L. J. Shrum, in Wiley Encyclopedia of Marketing, eds. J. Sheth and N. Malhotra, West Sussex, UK: Wiley, 2010.
"Psychographics," with John A. McCarty and L. J. Shrum, in Wiley Encyclopedia of Marketing, eds. J. Sheth and N. Malhotra, West Sussex, UK: Wiley, 2010.
"Current Issues in Advertising Research," L. J. Shrum and Yuping Liu, in Handbook of Media Effects, eds. M. B. Oliver and R. Nabi, Thousand Oaks, CA: Sage Publications, 2009.
"The Effectiveness of Cigarette Warning Label Fear Threats on Non-Smoking Adolescents," with Lalla Sabbane and Jean-Charles Chebat, Journal of Consumer Affairs, Vol. 43, No. 2, 2009, pp. 332-345.
"The Case for a Complexity Continuum" in Go Figure: New Directions in Advertising Rhetoric, eds. Edward F. McQuarrie and Barbara J. Phillips, Armonk, NY: ME Sharpe, 2008, pp. 159-177.
"Preface," in Brick & Mortar Shopping in the 21st Century, New York, NY: Lawrence Erlbaum Associates,2008, xxiii-xxvi.
"Phonetic Symbolism and Brand Name Preference," with L. J. Shrum, Journal of Consumer Research, Vol. 34, No. 3, 2007, pp. 406-414.
"Preface," in Psycholinguistic Phenomena in Marketing Communications, ed. Tina M. Lowrey, Mahwah, NJ: Lawrence Erlbaum Associates, 2007, ix-xii.
"Sounds Convey Meaning: The Implications of Phonetic Symbolism for Brand Name Construction," with L. J. Shrum, in Psycholinguistic Phenomena in Marketing Communications, ed. Tina M. Lowrey, Mahwah, NJ: Lawrence Erlbaum Associates, 2007, pp. 39-58.
"The Relation Between Script Complexity and Commercial Memorability," Journal of Advertising, Vol. 35, No. 3, 2006, pp. 7-15.
"Shopping with Consumers: Reflections and Innovations," with Cele C. Otnes and Mary Ann McGrath, Qualitative Market Research: An International Journal, Vol. 8 No. 2, 2005, pp. 176-188.
"Social Influences on Dyadic Giving Over Time: A Taxonomy From the Giver's Perspective," with Cele C. Otnes and Julie A. Ruth, Journal of Consumer Research, Vol. 30, No. 4, 2004, pp. 547-558.
Brick & Mortar Shopping in the 21st Century, New York, NY: Lawrence Erlbaum Associates, 2008.
Psycholinguistic Phenomena in Marketing Communications, Mahwah, NJ: Lawrence Erlbaum Associates, 2007.
Contemporary Consumption Rituals: A Research Anthology, with Cele C. Otnes, eds., Mahwah, NJ: Lawrence Erlbaum Associates, 2003.
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