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UTSA College of Business

Rajesh Bhargave Rajesh Bhargave, Ph.D.
Assistant Professor
Department of Marketing
rajesh.bhargave@utsa.edu

Ph.D. The Wharton School of the University of Pennsylvania
B.B.A. The University of Texas at Austin

About
Rajesh Bhargave holds a Ph.D. in marketing from The Wharton School of the University of Pennsylvania and a B.B.A. from The University of Texas at Austin. His research focuses on consumers’ evaluations of hedonic experiences, time perception and subjective well-being. His work has appeared in Psychological Science. Professor Bhargave currently teaches Consumer Behavior (MKT 4093).

Research Interests
» Time perception
» Consumer hedonic experience
» Subjective well-being

Selected Publications
“1995 Feels so Close Yet So Far: The Effect of Event ‘Markers’ on the Subjective Feeling of Elapsed
Time,” with Gal Zauberman, Jonathan Levav, and Kristin Diehl, Psychological Science.





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