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UTSA College of Business

L.J. Shrum Kristina Durante, Ph.D.
Assistant Professor
Department of Marketing
kristina.durante@utsa.edu

Ph.D. University of Texas at Austin
M.A. University of Chicago
B.S. Boston University

Vita
TEDx Speaker / TEDx Video
About
Kristina Durante is an assistant professor in the College of Business at The University of Texas at San Antonio. She holds a Ph.D. in Social Psychology from the University of Texas, Austin, a M.A. in Social Sciences from the University of Chicago and a B.S. in Mass Communication from Boston University. Her research program includes three primary lines: (1) family spending decisions, (2) social influence, and (3) the biological basis of consumer behavior. The unifying thread linking all three areas is an evolutionary theoretical approach.

Her work has appeared in several top tier academic journals including Psychological Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin and Proceedings of the Royal Society of London. Kristina’s research has been featured in hundreds of media outlets worldwide. Prior to entering academia, Kristina spent seven years as an entertainment marketing executive at Metro-Goldwyn-Mayer, RCA Records and Planet Hollywood International.

Selected Publications

"Playing the Field: The Effect of Fertility on Women's Desire for Variety," with Ashley R. Arsena, Journal of Consumer Research, conditionally accepted.

"Fertility Can Have Different Effects for Single and Non-Single Women: A Commentary on Harris and Mickes," with Ashley R. Arsena and Vladas Griskevicius, Psychological Science, Vol. 25, No. 5, 2014, pp. 1150-1152.

"Fertile and Selectively Flirty: Women’s Behavior Toward Men Changes Across the Ovulatory Cycle," with Stephanie M. Cantu, Jeffrey A. Simpson, Vladas Griskevicius, Yanna Weisberg and Daniel Beal, Psychological Science, Vol. 25, No. 2, 2014, pp. 431-438. PDF

"Money, Status and the Ovulatory Cycle," with Vladas Griskevicius, Stephanie M. Cantu and Jeffry A. Simpson, Journal of Marketing Research, Vol. 51, No. 1, 2014, pp. 27-39. PDF

“The Fluctuating Female Vote: Politics, Religion, and the Ovulatory Cycle,” with Ashley R. Arsena and Vladas Griskevicius, Psychological Science, Vol. 6, No. 24, 2013, pp. 1007-1016. PDF

“Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect,” with Sarah E. Hill, Christopher D. Rodeheffer, Vladas Griskevicius and Andrew E White, Journal of Personality and Social Psychology, Vol. 2, No. 103, 2012, pp. 275-291.  PDF

“Ovulation Leads Women to Perceive Sexy Cads as Good Dads”, with Vladas Griskevicius, Jeffry A. Simpson, Stephanie M. Cantu and Norman P. Li, Journal of Personality and Social Psychology, Vol. 2, No. 103, 2012, pp. 292-305. PDF

“Sex Ratio and Women’s Career Choice: Does a Scarcity of Men Lead Women to Choose Briefcase over Baby?” with Vladas Griskevicius, Jeffry A. Simpson, Stephanie M. Cantu and Joshua M. Tybur, Journal of Personality and Social Psychology, Vol. 1, No. 103, 2012, pp. 121-134. PDF

“Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior,” with Vladas Griskevicius, Sarah E. Hill, Carin Perilloux and Norman P. Li , Journal of Consumer Research, Vol. 37, 2011, pp. 921-934. PDF

"Courtship, Competition, and the Pursuit of Attractiveness: Mating Goals Facilitate Health-Related Risk-Taking and Strategic Risk Suppression in Women,” with Sarah E. Hill, Personality and Social Psychology Bulletin, Vol. 37, 2011, pp. 383-394. PDF

“Do Women Feel Worse to Look Their Best? Testing the Relationship between Self-Esteem and Fertility Status across the Menstrual Cycle,” with Sarah E. Hill, Personality and Social Psychology Bulletin, Vol. 35, 2009, pp. 1592-1601. PDF

“Oestradiol Level and Opportunistic Mating in Women,” with Norman P. Li, Proceedings of the Royal Society of London: Biology Letters, Vol. 5, 2009, pp. 179-182. PDF

“Changes in Women’s Choice of Dress across the Ovulatory Cycle: Naturalistic and Laboratory Task-Based Evidence,” with Norman P. Li and Martie G. Haselton, Personality and Social Psychology Bulletin, Vol. 34, 2008, pp. 1451-1460. PDF





 



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