Dr. Joel Saegert is professor emeritus of marketing at The University of Texas at San Antonio. He received his Ph.D. in psychology from The University of Texas at Austin in 1970 and has taught marketing at UTSA for 34 years. In addition to his teaching and research at UTSA, he has served in various administrative roles including, most recently, chair of the Department of Marketing. He has been a visiting professor at Universities in Singapore, New Zealand and China.
He retired from full-time teaching in Spring 2012.
Dr. Saegert has published papers in a number of marketing and psychology journals and is past president of the Society for Consumer Psychology of the American Psychological Association. He teaches courses in consumer behavior and marketing research and conducts research on market segmentation strategy. His consulting clients have included national and regional companies and nonprofit organizations.
Market segmentation
Brand strategy
Non-profit organization strategy
“Implicaciones de la Promoción del Turismo en Sud-América. Destinos Basados en la Segmentación por Motivación,” with H. Bajac, Thomas Cannon, Robert J. Hoover, ESICMarket: Revista Internacional de Economía y Empresa, Vol. 130, 2007.
“Motivational Conditions as a Basis for Segmentation of the International Tourist Market,” with Robert Hoover (Abstract), International Trade and Finance Association, Istanbul, 2005.
“Diversity: Population vs. Market,” with G. Fennell, in Jerome D. Williams, Wei-na Lee and Curtis P. Haugtvedt (Eds), Diversity in Advertising: Broadening the Scope of Research Directions. Hillsdale, NJ: Lawrence Erlbaum Associates, 2004, pp. 301-318.
“Identifying Prospects and Reaching Targets: Neglected Distinction Within Marketing,” with G. Fennell, in A. Cheema, S. Hawkins and J. Srivastava (Eds), Proceedings of the Society for Consumer Psychology. Washington, D.C.: Society for Consumer Psychology (Division 23), American Psychological Association, 2004, pp. 193-202.
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