David Silvera holds a Ph.D. in psychology from the University of Texas at Austin, a MBA from the University of California at Irvine and a B.S. in mathematics from the University of California at Irvine. Dr. Silvera was previously a faculty member at The University of Tromsø in Norway and served as department chair of the psychology department during his time there. He has been a visiting professor at Northern Kentucky University and at the University of Cincinnati.

Dr. Silvera is a member of the Association for Consumer Research, the Society for Consumer Psychology and the Society for Personality and Social Psychology. He has served as a reviewer for most major journals in consumer research and social psychology, in addition to reviewing submissions for conferences in these domains. Dr. Silvera also served on the grant evaluation board for the Norwegian Research Council, evaluating grants in the areas of psychology, social medicine, epidemiology and dentistry.

Dr. Silvera’s teaching and research areas of interest focus on consumer behavior, in particular in the domains of consumer judgment and decision making, consumer evaluation processes, the impact of the self on consumer behavior and philosophy of science.

Two articles that represent his current research focus are “Communicating Charity Successes Across Cultures: Highlighting Individual or Collective Achievement?” which appeared in European Journal of Marketing in 2010, and “Debiasing Omission Neglect” which appeared in Journal of Business Research  in 2006. Other articles by Dr. Silvera have appeared in Journal of Consumer Psychology, Journal of Cross-Cultural Psychology, Journal of Experimental Social Psychology, Journal of Personality and Social Psychology, Journal of Behavioral Decision Making, Journal of Experimental Psychology: General, and Journal of Experimental Psychology: Learning, Memory, and Cognition.

» Consumer judgment and decision making
» Attributions and consumer behavior
» Impulse buying and consumer self-regulation
» Philosophy of science
» Endorsement advertising
» Possession attachment

“Age-related Reactions to a Product Harm Crisis,” with Daniel Laufer, and Tracy Meyer, Journal of Consumer Marketing, Vol. 29, No. 4, 2012, pp. 302-309.

“Communicating Charity Successes Across Cultures: Highlighting Individual or Collective Achievement,” with Daniel Laufer, Brian McBride and Susan Schertzer, European Journal of Marketing, Vol. 44, No. 9/10, 2010, pp. 1322-1333.

“The Role of Country of Manufacture in Consumers’ Attributions of Blame in an Ambiguous Product-harm Crisis,” with Daniel Laufer and Kate Gillespie, Journal of International Consumer Marketing, Vol. 21, No. 3, 2009, pp. 189-201.

“A Cross-cultural Validation of a Gender Role Identity Scale in Marketing,” with Susan Schertzer and Daniel Laufer, International Marketing Review, Vol. 25, No. 3, 2008, pp. 312-323.

“Smile When You Say That: Effects of Willingness on Dispositional Inferences,” with Douglas S. Krull and Charles R. Seger, Journal of Experimental Social Psychology, Vol. 44, 2008, pp. 735-742.

“Impulse Buying: The Role of Affect, Social Influence, and Subjective Well-being,” withAnne M. Lavack and Fredric Kropp, Journal of Consumer Marketing, Vol. 25, No. 1, 2008, pp. 23-33.