David Bojanic holds a Doctorate in Business Administration (D.B.A.) in marketing from the University of Kentucky, an MBA from James Madison University, and a B.S. in marketing from Pennsylvania State University. Professor Bojanic was previously a faculty member at the University of Massachusetts Amherst and the University of North Carolina at Wilmington.
His teaching and research areas of interest focus on services marketing primarily in tourism, sports and hospitality. However, he has also worked in financial services and has done projects and consulting work for organizations like tourism bureaus, convention and visitors bureaus, hotels, restaurants, retail management companies, professional and amateur sports organizations, financial institutions and nonprofit organizations. He teaches courses in destination marketing, sport management, and event management. In addition, Professor Bojanic has delivered seminars and classes in other countries including Greece, Singapore, Switzerland and the Russian Federation.
Professor Bojanic serves on the editorial review boards for the Journal of Travel Research, International Journal of Hospitality Management, Tourism, Culture & Communication, Marketing Education Review and Tourism Focus.
Sustainable tourism
Market segmentation
Pricing and revenue management
Economic impact analysis
"The Role of Purchase Decision Involvement in a Special Event," with R. Warnick, Journal of Travel Research, forthcoming.
"Using a Tourism Importance-Performance Typology to Investigate Environmental Sustainability on a Global Level," Journal of Sustainable Tourism, Vol. 19, No. 7, 2011.
“The Impact of Age and Family Life Experiences on Mexican Visitor Shopping Expenditures,” Tourism Management, Vol. 32, No. 2, 2011, pp. 406-414.
“Segmenting Event Attendees Based on Travel Distance, Frequency of Attendance and Involvement Measures: A Cluster Segmentation Technique,” with R. Warnick, A. Mathur, and D. Ninan, Event Management, Vol. 15, No. 1, 2011, pp. 97-103.
“Price Bundling and Travel Product Pricing Practices Used by Online Channels of Distribution,” with J. Kim and R. Warnick, Journal of Travel Research, Vol. 47, No. 4, 2009, pp. 403-412. (JTR List of Most Read Papers, 2009).
“An Evaluation of Hotel Website Attribute Utilization and Effectiveness by Hotel Class”, with M. Musante and J. Zhang, Journal of Vacation Marketing, Vol. 15, No. 3, 2009, pp. 203-215.
“A Modified Brand Personality Scale for the Restaurant Industry,” with M. Musante, M. and J. Zhang, Journal of Hospitality and Leisure Marketing, Vol. 16, No. 4, 2008, pp. 303-323.
BOOKS
Hospitality Marketing Management, with R. Reid, 5th edition, New York: John Wiley & Sons, Inc., 2009.
Hospitality Sales: Selling Smarter, with J. Siguaw, New York: Delmar/Thomson Learning, 2004.
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