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V. Srinivasan (Chino) Rao, Ph.D. V. Srinivasan (Chino) Rao, Ph.D.
Department of Information Systems and Cyber Security

Ph.D. University of Texas at Austin
M.S. Colorado School of Mines
B. Tech. Indian Institute of Technology, Madras

Chino Rao holds a Ph.D. in information systems from the Department of Management Science and Information Systems at the University of Texas at Austin, an M.S. in chemical and petroleum refining engineering from the Colorado School of Mines and a B.Tech. in chemical engineering from the Indian Institute of Technology in Madras. He was previously a faculty member at the University of British Columbia, Vancouver.

Dr. Rao's research interests include understanding software piracy, the role of culture in information security, behavioral aspects of electronic commerce and the technological support of groups. His research has appeared in Communications of the Association of Information Systems, International Journal of Organizational Computing and Electronic Commerce, Group Decision and Negotiation, MIS Quarterly and Management Science.

Dr. Rao serves on the editorial review boards of the Journal of Database Management and Journal of Electronic Commerce Research.

Research Interests

  • Software piracy
  • Information security culture
  • Electronic commerce
  • Technological support of groups

Selected Publications
"Variations in Information Security Cultures Across Professions: A Qualitative Study," with S. Ramachandran, T. Goles and G. Dhillon, Communications of the Association of Information Systems, Vol. 33, No. 11, 2013.

“Occupational Cultures of Information Systems Personnel and Managerial Personnel: Potential Conflicts,” with Sriram Ramachandram, Communications of the Association of Information Systems, Vol. 29, Article 31, 2011.

“Color and Store Choice in Electronic Commerce: The Mediating Role of Trust,” with Sang Lee, and Jun Sang, Journal of Electronic Commerce Research, Vol. 11, No. 2, 2010, pp. 110-126.

“Improving Organizational Information Security Strategy via Meso-Level Application of Situational Crime Prevention to the Risk Management Process,” with Nicole Beebe, Communications of the Association of Information Systems, Vol. 26, Article 17, March 2010, pp. 329-358.

“The Launching of Transactional Web sites: Market Response to Announcements by Incumbent B2C Companies,” with L. Misra, Journal of Organizational Computing and Electronic Commerce, Vol. 19, January 2009, pp. 50-82.

“Trust Violation in Electronic Commerce: Customer Concerns and Reactions,” with T. Goles, S.J. Lee, S.J. and J. Warren, Journal of Computer Information Systems, Vol. 49, No. 4, Summer 2009, pp. 1-9.

“Effects of Teleconferencing Technologies: An Exploration of Comprehension, Feedback, Satisfaction and Role-related Differences,” Group Decision and Negotiation, Vol. 4, 1995, pp. 251-272.

“Computer Support of Groups: Theory-based Models for GDSS Research,” with S.L. Jarvenpaa, Management Science, Vol. 37, No. 10, Oct. 1991, pp. 1347-1362.

“Computer Support for Meetings of Groups Working on Unstructured Problems: A Field Experiment,” with S.L. Jarvenpaa and G.P. Huber, MIS Quarterly, Vol. 12, No. 4, 1988, pp. 645-666.

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