Professor Martinez is a visiting professor in the Department of Marketing at The University of Texas at San Antonio. Joining the College of Business faculty in 2012, Dr. Martinez is emeritus professor of marketing and international business at the Graduate School of Business Administration and Leadership (EGADE) at the ITESM Campus in Monterrey, Mexico. He served as chairman of the Marketing Department at ITESM from 1979-1990. He received his bachelor’s in business administration and MBA from ITESM and his Ph.D. from the University of Texas at Austin.
He will be teaching international marketing. He has worked as a consultant in the areas of marketing, marketing research and international marketing.
“Strategic Capabilities in Export Performance: The Case of Mexico,” with Carlos M. Rodriguez and Jorge A. Wise, Management Decision, forthcoming.
“The Effect of a Patriotic Event on Consumer Ethocentrism: A Cross-national Study,” with Jorge A. Wise, Kim Robertson and Charlene Davis, in progress.
“Cognitive Moral Development and the Impact of Perceived Organizational Ethical Climate on the Search for Sales Force Excellence: A Cross-cultural Study,” with W. Weeks, T. Loe, L. Chonko and K. Wakefield, Journal of Personal Selling & Sales Management, Vol. 26, No.2, 2006, pp. 205-217.
“Nature vs. Nurture: The Role of Family in Compulsive Buying,” with C. Gwin and J. Roberts, Marketing Management Journal, Vol. 15, No.1, 2005, pp. 95-107.
“Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority,” International Marketing Review, Vol. 22, No.1, 2005, pp. 116-118.
“International Marketing Internet in the Classroom (IMIC): A Global Approach to the Group Case Method,” with K. Fish, R. Santillan and J. Brazell, Marketing Education Review, Vol. 8, No. 2, 1998, pp. 75-82.
“The Emerging Consumer Culture in Mexico: An Exploratory Investigation of Compulsive Buying
,” with J. Roberts, Journal of International Consumer Marketing, Vol. 10, No.1/2, 1997, 7.
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