Suman Basuroy joined the UTSA College of Business in 2014 as professor of marketing and chair of the Department of Marketing. Before joining UTSA, he was the Ruby K. Powell Professor of Marketing and Supply Chain at the Price College of Business at the University of Oklahoma. He has also served on the faculty at Florida Atlantic University, the University of Buffalo and Rutgers University. He was also a visiting professor at Universita Luigi Bocconi in Italy and the University of Muenster in Germany.
In 2010 he was the recipient of the Werner Pommerehne Prize for the best article published in the Journal of Cultural Economics. In 2009 he won the Carol and Bruce Mallen Lifetime Achievement Award for Published Scholarly Contributions to Motion Picture Industry Studies from UCLA’s Anderson School of Management. He has served as a senior fellow of the Carl De Santis Center for the Motion Picture Studies since 2007.
His key research interests include marketing of cultural products (motion pictures, video games and fashion) and retailing. He has published numerous academic papers in prestigious national and international journals such as Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Business/Chicago,Quantitative Marketing and Economics, Journal of Retailing, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Behavioral Decision Making, Marketing Letters, Psychology and Marketing, Journal of Cultural Economics and Journal of Business Research. His research has been featured in the media including Money magazine, Times of India and National Public Radio.