College of Business: Department of Marketing

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Department of Marketing
Degree Programs Bachelor's Degree B.B.A. Marketing B.B.A. Marketing with a Tourism Concentration Minor in Marketing Master's Degree M.B.A. concentration in Marketing Management Doctoral Degree Ph.D. concentration in Marketing Suggested Readings for New Doctoral Students Department Directory Schedule of Classes Special Programs Tourism Faculty Research (pdf format) Marketing Department Research Colloquia Subject Pool Participation Instructions Alternative Paper Assignments Web Sites American Marketing Association	Faculty member Jerome Micek presents a lecture in one of the college's distance learning classrooms. Every business pursues its objectives by offering goods or services for sale. In today's highly competitive business environment, marketing professionals systematically analyze a firm's market and explore market segments to help top management build brands that customers are willing to buy. Marketing decisions also include pricing offerings, distributing them where customers want to buy them, and communicating a brand's attractive features. The Marketing Department provides a wide variety of courses including Marketing Research, Consumer Behavior, Retailing, Advertising, Personal Selling, International Marketing and Strategic Decision-making. In addition courses are offered in Sports Marketing and Tourism Management. At the graduate level, marketing is one of the core business components of the MBA program, including a concentration in marketing. The department will begin offering a Ph.D. in marketing in the Fall Semester of 2007. More »	Marketing Faculty Ranked 40th in Nation for Research The Department of Marketing was recently ranked 40th in North America and 43rd internationally according to the Business School Research Rankings compiled by the University of Texas at Dallas School of Management. The ranking is based on the research publications of business faculty members from 2006-2007. More » More News Two New Faculty Members Join Marketing Department Marketing Students Win VIA Competition Tourism Management Program Receives Support from the Hospitality Community College Events COB Calendar »
	College of Business — The University of Texas at San Antonio One UTSA Circle — San Antonio, TX 78249-0631— (210) 458-4313 FAX (210) 458-4308 •
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