College of Business: Department of Marketing

	Directory \| Site Map \| Search
	Home \| About Us \| Alumni \| News \| Students

Department of Marketing

Degree Programs

Bachelor's Degree
Master's Degree
- M.B.A. concentration in Marketing Management
Doctoral Degree
- Ph.D. concentration in Marketing
- Suggested Readings for New Doctoral Students

Special Programs

Tourism

Marketing Department Research Colloquia

Subject Pool

Web Sites

American Marketing Association

MKT faculty Jerome Micek teaching a distance learning class

Faculty member Jerome Micek presents a lecture in one of the college's distance learning classrooms.

Every business pursues its objectives by offering goods or services for sale. In today's highly competitive business environment, marketing professionals systematically analyze a firm's market and explore market segments to help top management build brands that customers are willing to buy. Marketing decisions also include pricing offerings, distributing them where customers want to buy them, and communicating a brand's attractive features.

The Marketing Department provides a wide variety of courses including Marketing Research, Consumer Behavior, Retailing, Advertising, Personal Selling, International Marketing and Strategic Decision-making. In addition courses are offered in Sports Marketing and Tourism Management.

At the graduate level, marketing is one of the core business components of the MBA program, including a concentration in marketing. The department also offers a Ph.D. concentration in marketing as part of the Ph.D. in Business Administration program.

Dr. L J Shrum Named Chair of the Department of Marketing

Dr. L J Shrum, professor of marketing, has been named chair of the Department of the Marketing. Shrum joined the UTSA faculty in 2002 from Rutgers University.

During his tenure at UTSA, he established the college's Marketing Behavioral Research Lab and was instrumental in coordinating the department's new Ph.D. concentration in marketing.

He routinely publishes in the highest-ranking journals in not one, but two disciplines: consumer behavior and advertising/communications. His research interests include cognitive processes underlying media effects, nonconscious processes and effects, antecedents and consequences of materialism, and psycholinguistic characteristics of brand names.

College Events

COB Calendar »

Please send comments about this site to the College of Business Webmaster

Degree Programs

Department Directory

Schedule of Classes