UTSA College of Business Newsletter
February 19, 2015
Accounting Scholarship Golf Tournament

Big Data Symposium
College Showcasing National Speakers at Big Data Symposium March 17

Recognizing the value of big data to businesses today, the UTSA College of Business is hosting “Big Data, Big Challenges,” a daylong symposium March 17 dedicated to sharing recent knowledge and experiences in big data within the areas of business, cyber security, healthcare and visualization. Calling in a star-studded lineup of national, regional and local speakers, the symposium will provide a wide range of perspectives from industry, government and academic experts for both general business audiences as well as analytics and security professionals. Keynote speakers include New York Times bestselling author and marketer Bill Tancer; JoAnn Kuchera-Morin, visualization expert and professor of media arts and technology at the University of California at Santa Barbara; and Richard Thieme, an author and technology commentator who has presented at DEF CON for 19 years.

Kim Lubel
CST Brands Chairman Kim Lubel to Present Frost Lecture March 26

Kim Lubel, chairman, president and CEO of CST Brands, Inc., will present the keynote address at the Frost Distinguished LectureSeries, presented by the UTSA College of Business. The lecture begins at 11:30 a.m. Thursday, March 26 in the Richard S. Liu Auditorium (2.01.02) of the Business Building on the UTSA Main Campus. The event is free and open to the public.Lubel leads CST Brands, Inc., one of the largest independent retailers of motor fuels and convenience merchandise in North America. Based in San Antonio, CST employs nearly 12,000 team members at 1,900 retail locations throughout the southwestern United States and eastern Canada. The UTSA College of Business Frost Distinguished Lecture Series brings prominent business and community leaders to UTSA to share their knowledge and experiences with students and others in the university and business communities.

India Immersion Program
Students Visit India as Part of College's Immersion Program

Getting out of their comfort zone, 16 UTSA business students visited India in January as part of the college’s international immersion program. Students learned about India’s business, cultural and political environments through studies at the University of Hyderabad and had direct interactions with business leaders in pharmaceutical and technology businesses. “India has the fastest growing economy in the world,” said Edgar Ibarra, a senior majoring in entrepreneurship. "I was impressed by how well they treated their employees. The trip solidified what I’ve learned in the classroom and made me think about doing business in India.” The two-week program was led by Lalatendu Misra, professor and chair of the Department of Finance, and Dennis L√≥pez, academic director of international business programs.

Kristina Durante
Women Seek Variety in Men and Consumer Products

Marketing Assistant Professor Kristina Durante found that women seek variety in both men and consumer products according to her recent research published in one of the field's elite journals--the Journal of Consumer Research. Co-authored with a graduate of UTSA's doctoral program, Ashley Rae Arsena, the study's findings have practical implications for marketers. For instance, a company might appeal to mate attraction motives in marketing messages to spur increased desire for variety and novelty in consumer choice. Durante conducts research in the areas of family spending decisions, social influence and the biological basis of consumer behavior using an evolutionary theoretical approach. Her work has appeared in several top academic journals and has been featured in hundreds of media outlets worldwide.

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